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ICP matching prompts

Research

Outbound

ICP matching prompts

Tested prompts, ready to

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Every bad-fit account you work is a good-fit account you didn't. These prompts score a target against your ideal profile — size, motion, stack, trigger posture — and return a pursue, deprioritize, or disqualify call with the reasoning written down, before the first touch is spent.

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ICP Definition & Target Account Selection

Build a Complete Ideal Customer Profile

This prompt guides AEs, SDRs, and founder-led sellers through defining a complete ICP by analyzing best-fit and worst-fit customers. It produces a firmographic profile, technographic criteria, and behavioral signals for targeting. Use it before building a target account list or when deal quality feels inconsistent. It works best at the start of a new territory or GTM motion.

Pre-Prospecting

ICP Definition & Target Account Selection

ICP Building From Scratch Section Prompt

This prompt walks through the key dimensions of an ICP — industry, company size, use case, buying triggers, and fit signals — and produces a structured profile AEs, SDRs, and sales managers can use to build or refine their target account universe. Use it at the start of a new territory, product launch, or whenever win/loss patterns suggest your current ICP is misaligned. It's designed to produce a working ICP, not a theoretical framework.

Pre-Prospecting

ICP Definition & Target Account Selection

ICP Check Target Company Website Keywords Criteria Are They Fit

This prompt evaluates a target company against your ICP criteria by reviewing their website content, keywords, and company profile. It's built for SDRs, BDRs, and AEs who need to quickly qualify inbound leads or prioritize outbound targets before investing time in research or outreach. Use it during pre-prospecting to make a fast go/no-go call on account fit.

Pre-Prospecting

ICP Definition & Target Account Selection

ICP Builder From Best Customers Win Data

This prompt generates an ideal customer profile by working backward from your best customers and win data rather than forward from assumptions. It's built for AEs, sales managers, RevOps, and sales directors who want an ICP grounded in actual deal outcomes rather than marketing personas. Use it when building or refreshing your ICP, setting territory strategy, or adjusting target account criteria after a win/loss review.

Pre-Prospecting

ICP Definition & Target Account Selection

Define Your Ideal Customer Profile

This prompt creates a working ICP definition based on your existing customer data — identifying the firmographic and behavioral patterns of your best customers, the exclusion criteria derived from poor-fit customers, and a tiering system for prioritizing new accounts. Use it at the start of a new territory cycle or when your targeting feels unfocused.

Pre-Prospecting

ICP Definition & Target Account Selection

Score and Tier 20 Accounts Against Your ICP Criteria

This prompt scores a list of up to 20 accounts across five criteria — industry fit, size fit, technology signals, timing signals, and relationship warmth — and sorts them into three priority tiers with a call list for the top tier. It's for AEs, SDRs, and BDRs doing territory planning who want a systematic account prioritization rather than gut feel. Use it at the start of a quarter or when onboarding to a new territory and need to sequence your prospecting effort.

Pre-Prospecting

ICP Definition & Target Account Selection

Prioritize Target Account List by Fit Criteria

This prompt helps SDRs, BDRs, and AEs take an unranked list of accounts and sort them by fit against defined criteria. Use it during territory planning or when processing a new account list before starting a prospecting sequence. It outputs a ranked list with reasoning so you can defend prioritization decisions in a pipeline review.

Pre-Prospecting

Lead Qualification & Triage

Lead Qualification Specialist Score Outreach Disqualify

This prompt helps SDRs and BDRs quickly assess inbound leads, assign qualification scores, and decide whether to pursue, disqualify, or route to nurture. It produces ready-to-send first-touch cold outreach and follow-up sequences for leads that meet your criteria. Use it when inbound volume is high and you need consistent, repeatable lead triage without sacrificing personalization.

ICP Definition & Target Account Selection

Define ICP With Fastest Paths to Closed Deal

This prompt guides you through 10 questions about your best current customers and synthesizes the answers into a complete ICP document — covering firmographics, technographics, psychographics, buying triggers, anti-personas, and the three fastest paths to close. It's built for AEs and founder-led sellers who want an ICP optimized for speed-to-revenue, not just fit. Use it when you need a working ICP fast, or when you want to identify which deal type to prioritize to hit a near-term number.

Pre-Prospecting

Lead Qualification & Triage

Negative ICP Signals Bad Fit Avoid Timing Red Flags

This prompt helps SDRs, BDRs, and AEs assess inbound leads for red flags that indicate a bad fit — wrong timing, wrong firmographics, or structural misalignment with your ICP. It's designed for qualification reviews where you need to make a fast, defensible call on whether to pursue or disqualify. Use it when your inbound volume is high and you need a repeatable filter beyond basic job title and company size.

ICP Definition & Target Account Selection

Build an ICP Hypothesis for a New Outbound Motion

This prompt takes a product description and produces a structured ICP hypothesis covering three target industries, ideal company size and stage per segment, two buyer titles per segment, three in-market buying signals, and two negative fit markers. It's for AEs, SDRs, and founder-led sellers standing up a new outbound motion. Use it at the start of a new segment push or when existing ICP targeting is producing poor-fit pipeline.

Pre-Prospecting

ICP Definition & Target Account Selection

Build a Complete ICP Persona and Account Targeting Framework

This comprehensive prompt covers the full ICP and targeting workflow: defining ICP from scratch or from best customers, identifying negative signals, building champion and economic buyer personas, developing blocker personas, creating account list criteria with firmographic and technographic filters, signal-based targeting, account prioritization matrices, ICP validation, refinement based on win/loss data, and persona-specific messaging and value props.

Pre-Prospecting

ICP Definition & Target Account Selection

Account List Prioritization ICP Scoring

This prompt takes a list of accounts or inbound leads and scores them against your ideal customer profile, surfacing which accounts to prioritize, which to deprioritize, and why. Designed for SDRs, BDRs, and AEs building or refining their target account universe. Use it at the start of a new territory, before a prospecting sprint, or when reviewing a batch of inbound leads for fit.

Pre-Prospecting

ICP Definition & Target Account Selection

Define an Ideal Customer Profile for a Product

This prompt builds a detailed Ideal Customer Profile for a specific product covering firmographics, technographics, role-based buyer personas, positive and negative behavioral signals, and exclusion criteria. Use it when defining or refining who you're targeting to avoid wasting pipeline on prospects who can't or won't buy.

Pre-Prospecting

ICP Definition & Target Account Selection

Define Your Negative ICP from Lost Deals and Churned

This prompt analyzes patterns from your lost deals and churned accounts to define a Negative ICP: the firmographic characteristics and in-cycle behavioral signals that predict a bad-fit customer. It also generates three disqualification questions for every discovery call and a 'yellow card' email you can send to prospects who show red flags. Use it when your win rate is solid but retention is suffering, or when you're investing in deals that consistently go nowhere.

Pre-Prospecting

ICP Definition & Target Account Selection

Build an ICP From Scratch via Guided Questions

This prompt acts as a B2B go-to-market strategist, asking 10 diagnostic questions about your product, best customers, deal sizes, and win/loss patterns before synthesizing a complete ICP document. It's built for AEs, founder-led sellers, and sales managers who don't yet have a formal ICP or whose existing one hasn't been updated in over a year. Use it when starting a new territory, launching a new product, or rebuilding your GTM foundation.

Pre-Prospecting

More tasks

All sales tasks

ICP refinement prompts

Pressure-test the profile against what actually closed, churned, and ghosted.

List building prompts

Build tiered account and contact lists worth the sequences you'll spend on them.

Lookalike prospecting prompts

Clone your best customers into a ranked list of accounts shaped just like them.

Account research prompts

Company-level digs: funding, hiring, tech stack, and the trigger events worth acting on.

2,900+ tested prompts · Free to browse

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