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Pre-Prospecting
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Industry & Vertical Context
Account Research & Buyer Intelligence
Pre-ProspectingPRO150
Account Research & Buyer Intelligence

TAM Expansion Options Growth Strategist

Identify adjacent markets, untapped segments, and new buyer profiles that extend your addressable market beyond your existing ICP.

PROMPT

You are a growth strategy consultant who helps [your Industry] companies identify expansion opportunities. Help me evaluate TAM expansion options. Current state: [current product], [current ICP], [cur

Advanced, Strategy, Analysis, Founder, AE, Sales Director
Industry & Vertical Context
Advanced|AI-Agnostic
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You are a growth strategy consultant who helps [your Industry] companies identify expansion opportunities. Help me evaluate TAM expansion options. Current state: [current product], [current ICP], [current TAM estimate], [known adjacencies]. Analyze: (1) Adjacent market mapping — 5 most natural expansion directions. (2) Expansion scoring — market size, fit, customer overlap, competitive intensity, time to revenue. (3) Expansion sequencing — order and rationale. (4) Risk of distraction — which expansions dilute focus. (5) ICP evolution — how does the ICP need to evolve. (6) First 90-day experiment design — smallest test to validate the opportunity.

CURRENT PRODUCT | CURRENT ICP | CURRENT TAM ESTIMATE | KNOWN ADJACENCIES

Analyzes your current product, ICP, and TAM to surface credible expansion opportunities — new verticals, adjacent use cases, or underserved buyer profiles you are not currently targeting.
Industry & Vertical Context
Account Research & Buyer Intelligence
Pre-ProspectingPRO375
Account Research & Buyer Intelligence

Category Design Reframe Product Positioning

Redesign your product's category positioning so competitors are playing a different game — and your solution defines the new one.

PROMPT

You are a category design expert. Help me reframe my product category to shift competitive dynamics in my favor. Current state: [current product category], [current positioning], [target buyers], [big

Advanced, Competitive Brief, Strategy, Founder, Command of the Message, AE
Industry & Vertical Context
Advanced|AI-Agnostic
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You are a category design expert. Help me reframe my product category to shift competitive dynamics in my favor. Current state: [current product category], [current positioning], [target buyers], [biggest competitors]. Design: (1) Category audit — limitations of current category name. (2) Category creation opportunity — new category name. (3) Point of view development — 3-paragraph narrative. (4) Enemy identification — common enemy uniting buyers. (5) Category design blueprint — new category name, definition, key players. (6) Analyst and influencer strategy — who needs to adopt the new language.

CURRENT PRODUCT CATEGORY | CURRENT POSITIONING | TARGET BUYERS | BIGGEST COMPETITORS

Builds a category reframe strategy that repositions your product away from crowded comparisons and into a space where your differentiators define the evaluation criteria.
Email Rewriting & Optimization
Outreach & Messaging
Ongoing/Cross-Stage2408
Outreach & Messaging

Email Enhancement Professional Friendly Balance

Rewrite an existing cold email to strike the right balance between professional credibility and approachable, human tone.

PROMPT

You are a skilled communication expert with a specialization in professional correspondence. Given the following context, criteria, and instructions, enhance the contents of an email to strike the rig

Email, Rewrite, Template, AE, SDR, Outbound
Email Rewriting & Optimization
Intermediate|AI-Agnostic
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You are a skilled communication expert with a specialization in professional correspondence. Given the following context, criteria, and instructions, enhance the contents of an email to strike the right balance between professionalism and friendliness.

ORIGINAL EMAIL

Rewrites a draft email to balance professional credibility with approachable, human tone. For AEs, SDRs, BDRs, and inside sales reps.
Pre-Meeting Preparation
Meeting Prep & Discovery
Prospecting3156
Meeting Prep & Discovery

Sales Call Personalized Icebreaker High-Performer Wrapper

Generate a research-based, persona-specific icebreaker to open a discovery call with relevance instead of small talk.

PROMPT

Role: You are a high-performing B2B sales strategist. Objective: Use the information I provide to complete the task below with strong judgment, practical business language, and a clear final answer. T

Call Script, Talk Track, Meeting Prep, SDR, AE, Outbound
Pre-Meeting Preparation
Intermediate|AI-Agnostic
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Role: You are a high-performing B2B sales strategist. Objective: Use the information I provide to complete the task below with strong judgment, practical business language, and a clear final answer. Task: You are an expert in sales communication and rapport building. Your goal is to create personalized icebreakers for a sales call. Please: 1. Use the prospect’s role, company, and background. 2. Generate 2–3 natural, non-generic opening lines. 3. Avoid sounding scripted or overly salesy. 4. Focus on relevance and authenticity. Instructions: - Make grounded assumptions only when necessary and label them clearly. - Prioritize relevance to enterprise B2B sales, deal progression, and business impact. - If information is missing, state what is missing and proceed with the best defensible answer. - Keep the reasoning internal and present only the useful result. - Use clear headings and bullets. Output format: 1. Executive summary 2. Main analysis 3. Recommended next moves 4. Open questions / assumptions

This prompt produces a personalized opening line or icebreaker for a sales or discovery call, built around research on the specific prospect and their role. It's designed for AEs, SDRs, BDRs, and inside sales reps who want to open calls in a way that signals preparation and creates a warmer starting point for discovery. Use it in the minutes before a call when you have prospect research in hand and want a crisp, natural opener.
First-Touch & Cold Outreach
Outreach & Messaging
Prospecting157
Outreach & Messaging

Customer Success Story Social Proof Email

Turn a customer win into a first-touch cold email that leads with proof, not pitch.

PROMPT

You are crafting a single outreach email. Given: a notable customer success story (e.g. “XYZ Corp reduced costs by 40%”), incorporate it as social proof. Output a concise email (formal tone) highlight

Quick Win, Cold Email, SDR, AE, Outbound, Template
First-Touch & Cold Outreach
Basic|AI-Agnostic
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You are crafting a single outreach email. Given: a notable customer success story (e.g. “XYZ Corp reduced costs by 40%”), incorporate it as social proof. Output a concise email (formal tone) highlighting that case study and inviting the prospect. Required inputs: customer name, result, target pain. Constraints: 120 words max, positive tone.*

This prompt generates a cold outreach email anchored in a real customer success story, giving AEs, SDRs, and BDRs a social-proof-first opening that moves away from feature-led messaging. Use it when you have a relevant customer result you can reference and want to open a conversation with a prospect in a similar role, industry, or situation. It's particularly effective for sequences targeting accounts that resemble a logo you've already won.
Thought Leadership & Social Content
Outreach & Messaging
Prospecting5895
Outreach & Messaging

LinkedIn Post Network Ask Help Advice Specific Easy

Draft a LinkedIn post that makes a specific, reciprocal ask to your network without sounding transactional.

PROMPT

Write a LinkedIn post asking my network for [HELP/ADVICE/INTROS]. What I need: [SPECIFIC ASK] Context: [WHY I'M ASKING] What's in it for them: [RECIPROCITY] Rules: - Be specific about what you need -

Quick Win, LinkedIn Message, Outbound, SDR, AE, Template
Thought Leadership & Social Content
Basic|AI-Agnostic
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Write a LinkedIn post asking my network for [HELP/ADVICE/INTROS].
 
 What I need: [SPECIFIC ASK]
 Context: [WHY I'M ASKING]
 What's in it for them: [RECIPROCITY]
 
 Rules:
 - Be specific about what you need
 - Make it easy to help
 - Don't be desperate
 - Under 100 words

HELP/ADVICE/INTROS | SPECIFIC ASK | WHY I'M ASKING | RECIPROCITY

This prompt generates a LinkedIn post designed to surface warm introductions, referrals, or advice from your existing network. It's built for AEs, SDRs, and founder-led sellers who need to activate their network during prospecting without coming across as spammy. Use it when you need to move fast on a target account list and want to leverage social proof and mutual connections.
Post-Meeting & Event Follow-Up
Outreach & Messaging
Prospecting2132
Outreach & Messaging

Enterprise Event Follow-Up Strategist Wrapper

Generate a structured post-event follow-up email for AEs to re-engage enterprise executives after a conference, field event, or trade show meeting.

PROMPT

You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a event follow-up for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY] - Person

Follow-Up Email, Enterprise, AE, Outbound, Template, Strategy
Post-Meeting & Event Follow-Up
Intermediate|AI-Agnostic
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You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a event follow-up for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY] - Persona / title: [TITLE] - Trigger or context: [TRIGGER OR SITUATION] - Likely pain: [PAIN] - Business impact: [RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT] - Solution / offer: [SOLUTION] - Desired next step: [CTA] Requirements: - Make the message specific, credible, and useful - Tie the opening to a trigger, pattern, or business issue - Connect pain to a measurable business consequence - Use plain language, no hype, no buzzwords, no generic personalization - Keep the core message concise and written for a busy executive or functional leader - If relevant, include 2 subject line options or 2 message variants Output: 1. Final version 2. Why this angle should work 3. One lighter CTA option and one stronger CTA option

COMPANY | INDUSTRY | TITLE | TRIGGER OR SITUATION | PAIN | RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT | SOLUTION | CTA

This prompt generates a post-event follow-up email for AEs and sales directors reconnecting with enterprise executive prospects after a conference or field event. It uses a structured framework to connect the event interaction to a specific business pain and move toward next steps. Use it within 48 hours of an event while the conversation is still fresh and the exec still has context.
Executive & Senior Stakeholder Outreach
Outreach & Messaging
Prospecting5814
Outreach & Messaging

Enterprise Executive Outreach Strategist Wrapper

Generate a first-touch cold email for enterprise AEs to reach C-suite buyers with a situation-specific hook and clear business impact framing.

PROMPT

You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a executive outreach for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY] - Per

Cold Email, Enterprise, AE, Economic Buyer, Outbound, Template
Executive & Senior Stakeholder Outreach
Intermediate|AI-Agnostic
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You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a executive outreach for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY] - Persona / title: [TITLE] - Trigger or context: [TRIGGER OR SITUATION] - Likely pain: [PAIN] - Business impact: [RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT] - Solution / offer: [SOLUTION] - Desired next step: [CTA] Requirements: - Make the message specific, credible, and useful - Tie the opening to a trigger, pattern, or business issue - Connect pain to a measurable business consequence - Use plain language, no hype, no buzzwords, no generic personalization - Keep the core message concise and written for a busy executive or functional leader - If relevant, include 2 subject line options or 2 message variants Output: 1. Final version 2. Why this angle should work 3. One lighter CTA option and one stronger CTA option

COMPANY | INDUSTRY | TITLE | TRIGGER OR SITUATION | PAIN | RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT | SOLUTION | CTA

This prompt produces a first-touch cold outreach email for AEs and sales directors targeting enterprise executive buyers. It's built around a structured wrapper that leads with a situational trigger, names a specific pain, and frames the cost of inaction before introducing your solution. Use it when you need C-suite outreach that opens a conversation rather than pitches a product.
First-Touch & Cold Outreach
Outreach & Messaging
Prospecting843
Outreach & Messaging

Industry Trend Outreach Enterprise Wrapper

Generate a trend-led cold email for enterprise executive prospects that connects an industry shift to a specific business risk or impact.

PROMPT

You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a industry trend outreach for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY]

Cold Email, Enterprise, Outbound, AE, Strategy
First-Touch & Cold Outreach
Intermediate|AI-Agnostic
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You are an enterprise B2B sales strategist writing for complex, multi-stakeholder deals. Task: Create a industry trend outreach for a target buyer. Inputs: - Company: [COMPANY] - Industry: [INDUSTRY] - Persona / title: [TITLE] - Trigger or context: [TRIGGER OR SITUATION] - Likely pain: [PAIN] - Business impact: [RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT] - Solution / offer: [SOLUTION] - Desired next step: [CTA] Requirements: - Make the message specific, credible, and useful - Tie the opening to a trigger, pattern, or business issue - Connect pain to a measurable business consequence - Use plain language, no hype, no buzzwords, no generic personalization - Keep the core message concise and written for a busy executive or functional leader - If relevant, include 2 subject line options or 2 message variants Output: 1. Final version 2. Why this angle should work 3. One lighter CTA option and one stronger CTA option

COMPANY | INDUSTRY | TITLE | TRIGGER OR SITUATION | PAIN | RISK, COST, DELAY, REVENUE IMPACT, COMPLIANCE IMPACT | SOLUTION | CTA

This prompt generates a cold outreach email for AEs and founder-led sellers targeting enterprise executives by anchoring the message to a relevant industry trend or trigger. It's built for situations where a market shift, competitive move, or regulatory change creates a natural reason to reach out. Use it when you need to write C-suite cold email that reads like a peer-level observation rather than a pitch.
LinkedIn & Social Messaging
Outreach & Messaging
Prospecting350
Outreach & Messaging

LinkedIn Message Hemingway Style Under 25 Words

Generate an ultra-short, direct LinkedIn outreach message that cuts through noise with a single clear reason to respond.

PROMPT

Write a LinkedIn message in the Hemingway style. Context: - Target: [NAME, TITLE at COMPANY] - Why I'm reaching out: [SPECIFIC REASON] - What I offer: [MY VALUE PROP] Hemingway LinkedIn Rules: - Under

Quick Win, LinkedIn Message, Outbound, SDR, BDR
LinkedIn & Social Messaging
Basic|AI-Agnostic
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Write a LinkedIn message in the Hemingway style. Context: - Target: [NAME, TITLE at COMPANY] - Why I'm reaching out: [SPECIFIC REASON] - What I offer: [MY VALUE PROP] Hemingway LinkedIn Rules: - Under 25 words total - No greeting beyond their name - One sentence about them - One sentence about why - Period at the end, not a question mark - No "I'd love to connect" or "Hope you're well" The message should look like it was written by someone who doesn't have time for pleasantries because they're too busy doing important work. Example: "Sarah - Saw your post on pipeline efficiency. We helped Acme cut their sales cycle by 40%. Worth a conversation."

NAME, TITLE AT COMPANY | SPECIFIC REASON | MY VALUE PROP

This prompt writes a LinkedIn direct message or InMail under 25 words, styled after Hemingway's principle of stripping everything down to what matters. It's built for SDRs, BDRs, and AEs doing high-volume LinkedIn prospecting where brevity and specificity are the only things that get replies. Use it when your standard InMail length isn't converting or when you want to stand out in a crowded inbox.
ICP Definition & Target Account Selection
Prospecting & Pipeline Creation
Pre-Prospecting1469
Prospecting & Pipeline Creation

TAM SAM SOM Product Market Mapping

Generate a TAM, SAM, SOM market sizing breakdown mapped to your specific product category and target segment.

PROMPT

Map the total addressable market for [PRODUCT] in [MARKET] by [SEGMENT]. Provide: (1) TAM/SAM/SOM breakdown with methodology, (2) top 20 account types by fit, (3) geographic concentration, (4) growth

Quick Win, Research, Strategy, AE
ICP Definition & Target Account Selection
Intermediate|AI-Agnostic
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Map the total addressable market for [PRODUCT] in [MARKET] by [SEGMENT]. Provide: (1) TAM/SAM/SOM breakdown with methodology, (2) top 20 account types by fit, (3) geographic concentration, (4) growth rate and timing factors. Cite data sources.

PRODUCT | MARKET | SEGMENT

This prompt produces a structured total addressable market analysis — TAM, SAM, and SOM — mapped to your product's category and target customer segment. It's built for AEs, SEs, and founders who need credible market sizing for investor conversations, QBRs, or territory planning. Use it when you need to frame your opportunity in terms of market potential rather than just current pipeline.
Objection Handling & Risk Reduction
Deal Strategy & Stakeholder Management
Ongoing/Cross-Stage131
Deal Strategy & Stakeholder Management

Hemingway Style Objection Response Dash Format

Generate concise, punchy objection responses formatted with em-dashes for direct, confident delivery.

PROMPT

Help me respond to this objection in Hemingway style: Objection: "[THE OBJECTION THEY RAISED]" Context: - My product: [WHAT I'M SELLING] - Their company: [COMPANY NAME] - The truth: [WHY THIS OBJECTIO

Quick Win, Objection Handling, Talk Track, Script
Objection Handling & Risk Reduction
Basic|AI-Agnostic
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Help me respond to this objection in Hemingway style: Objection: "[THE OBJECTION THEY RAISED]" Context: - My product: [WHAT I'M SELLING] - Their company: [COMPANY NAME] - The truth: [WHY THIS OBJECTION DOESN'T HOLD] Hemingway Objection Rules: - Acknowledge in one sentence max - State the counter-fact directly - Provide one piece of evidence - End with forward motion - Total response: Under 40 words Structure: 1. [One sentence acknowledgment] 2. [The counter-truth] 3. [One proof point] 4. [Next step] Do not: - Over-explain - Apologize - Hedge with "I understand, but..." - Use multiple examples (one strong one beats three weak ones) Confidence comes from brevity. If you believed your response, you wouldn't need many words.

THE OBJECTION THEY RAISED | WHAT I'M SELLING | COMPANY NAME | WHY THIS OBJECTION DOESN'T HOLD | ONE SENTENCE ACKNOWLEDGMENT | THE COUNTER-TRUTH | ONE PROOF POINT | NEXT STEP

This prompt produces objection responses written in a stripped-down, declarative style modeled on Hemingway prose — short sentences, active voice, and em-dash formatting for rhythm and clarity. It's built for reps who want responses that sound confident and human, not scripted. Use it when you're prepping for a tough objection you keep hitting or when your current responses feel too long and defensive.
Proposal Development
Solution Framing, Demo & Proposal
Proposal288
Solution Framing, Demo & Proposal

One-Page Proposal Outline With Pricing

Structure a concise one-page proposal with pricing that gives prospects a clear path to yes.

PROMPT

You need to send a concise proposal. Given: prospect [Company], solution summary, and pricing range, outline a one-page proposal: sections (Executive Summary, Solution Details, Pricing, Next Steps). R

Quick Win, Proposal, Template, AE
Proposal Development
Basic|AI-Agnostic
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You need to send a concise proposal. Given: prospect [Company], solution summary, and pricing range, outline a one-page proposal: sections (Executive Summary, Solution Details, Pricing, Next Steps). Required inputs: [Company], solution bullets, price range. Constraints: Headings with brief bullet content.*

COMPANY

This prompt helps AEs draft a one-page proposal outline that includes solution summary, pricing, and next steps. Use it when a prospect has asked for something in writing after a discovery or demo call. It keeps your proposal tight and decision-ready rather than bloated and easy to ignore.
First-Touch & Cold Outreach
Outreach & Messaging
Prospecting473
Outreach & Messaging

New Customer Prospecting Email AE Perspective

Generate a personalized cold outreach email with a strong opening line and clear CTA written from an AE's point of view.

PROMPT

Draft a prospecting email to possible new customers for our company. The email should be written from the perspective of a Sales Account Executive and be designed to be easily personalized for each po

Quick Win, Cold Email, AE, Outbound
First-Touch & Cold Outreach
Basic|AI-Agnostic
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Draft a prospecting email to possible new customers for our company. The email should be written from the perspective of a Sales Account Executive and be designed to be easily personalized for each potential customer. Highlight the benefits of our services, any new products and services we offer, the support structure we provide during the onboarding process, and the long-term advantages of partnering with us. Ensure the email is structured for readability and actionability, using clear headers, bullet points, and a call to action. Include placeholders for the recipient's name, company, and specific pain points.

This prompt helps AEs, SDRs, and BDRs write a first-touch cold email that leads with a personalized opening, communicates value clearly, and closes with a low-friction call to action. It's built for prospecting new accounts where there's no prior relationship or inbound signal. Use it when building outbound sequences or when you need to reach a new contact at a target account and want an email that doesn't read like a template.
Objection Handling & Risk Reduction
Deal Strategy & Stakeholder Management
Evaluation1340
Deal Strategy & Stakeholder Management

Already Have Solution Objection Email

Draft a targeted email that challenges the status quo and reopens the door when a prospect claims they're already covered.

PROMPT

Create an email that handles the "already have a solution" objection. Focus on what they're missing with their current setup, not why their choice is bad.

Quick Win, Objection Handling, Email, Competitive Intelligence, AE, SDR
Objection Handling & Risk Reduction
Basic|AI-Agnostic
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Create an email that handles the "already have a solution" objection. Focus on what they're missing with their current setup, not why their choice is bad.

This prompt writes a persuasive email response for AEs and inside sales reps who hit the 'we already have a solution' objection during evaluation. It builds a structured rebuttal that acknowledges the incumbent while surfacing gaps the current solution may not address. Use it when a prospect deflects with satisfaction in their existing vendor rather than engaging on merit.
Demo Preparation & Customization
Solution Framing, Demo & Proposal
Demo/Presentation469
Solution Framing, Demo & Proposal

Thirty-Minute Demo Outline With CTA

Generate a structured 30-minute demo outline with a clear narrative arc and a specific call to action tailored to your product and company.

PROMPT

You have 30 minutes to demo [Product] to [Company]. Given product name and prospect’s main pain, outline the demo: Intro, 3 feature highlights (with benefits), recap, CTA. Output bullets for each segm

Quick Win, Demo & Storytelling, Meeting Agenda, Talk Track, AE
Demo Preparation & Customization
Basic|AI-Agnostic
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You have 30 minutes to demo [Product] to [Company]. Given product name and prospect’s main pain, outline the demo: Intro, 3 feature highlights (with benefits), recap, CTA. Output bullets for each segment. Required inputs: product, pain point. Constraints: Max 6 bullets.*

PRODUCT | COMPANY

This prompt creates a time-boxed, 30-minute demo outline with a defined narrative flow, section-by-section timing, and a closing call to action. It's designed for AEs, sales engineers, and inside sales reps who need to plan a product demonstration that stays on track, connects to the buyer's pain, and ends with a clear next step. Use it in the demo or presentation stage when you're preparing for a new prospect meeting or standardizing your demo structure across the team.
Competitive Positioning in Solutions
Solution Framing, Demo & Proposal
Pre-ProspectingPRO4356
Solution Framing, Demo & Proposal

Brand Positioning Narrative Vs Competitors

Generate a differentiated positioning narrative that frames your solution against your top three competitors using your actual wins and buyer context.

PROMPT

You are a brand strategist who specializes in [Your Industry/Solution Category] positioning. Help me craft a narrative that creates clear separation from competitors. Current state: [current positioni

Advanced, Command of the Message, Competitive Brief, Strategy, Battlecard, Founder
Competitive Positioning in Solutions
Advanced|AI-Agnostic
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You are a brand strategist who specializes in [Your Industry/Solution Category] positioning. Help me craft a narrative that creates clear separation from competitors. Current state: [current positioning statement], [top 3 competitors], [target buyer], [primary differentiators], [biggest customer wins]. Deliver: (1) Positioning audit — where does the current narrative sound like everyone else in the category? (2) Category narrative — what story about the market makes our solution the obvious answer, rather than a better version of existing solutions? (3) Enemy framing — what are we positioning against (not just competitors, but the old way, the status quo, or a flawed belief)? (4) Proof architecture — what 3-5 claims can be made that are specific, differentiated, and provable? (5) Messaging hierarchy — one-line positioning, 3-sentence elevator pitch, and 2-minute narrative. (6) Test: how would each of the top 3 competitors respond to this narrative, and where does it still break down?

CURRENT POSITIONING STATEMENT | TOP 3 COMPETITORS | TARGET BUYER | PRIMARY DIFFERENTIATORS | BIGGEST CUSTOMER WINS | Your Industry/Solution Category

This prompt produces a competitive positioning narrative that articulates how your solution is differentiated from your top three rivals, anchored to your real customer wins and your target buyer's priorities. It's built for AEs, sales directors, and founders who need a crisp, defensible position to use in competitive deals, sales decks, or onboarding new reps. Use it in the pre-prospecting or deal-prep stage when you need to sharpen your competitive story before going to market in a crowded category.
Sales Playbook Building
AI-Era / Emerging Sales Work
Pre-ProspectingPRO4208
AI-Era / Emerging Sales Work

Value Proposition Canvas Builder

Map your solution's gains, pain relievers, and products directly against your ICP's jobs-to-be-done, challenges, and desired outcomes.

PROMPT

**Role**: Expert-Level Business Strategist **Goal**: Develop a Value Proposition Canvas to clearly align the value your product or service offers with the needs, pain points, and goals of your Ideal C

Advanced, Framework, Strategy, Value Selling, Founder, AE
Sales Playbook Building
Advanced|AI-Agnostic
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**Role**: Expert-Level Business Strategist **Goal**: Develop a Value Proposition Canvas to clearly align the value your product or service offers with the needs, pain points, and goals of your Ideal Customer Profile (ICP). The canvas will help refine your product-market fit and craft messaging that resonates with your target audience. --- ### **Rules** 1. **Initial Context Gathering**: Begin by asking clarifying questions: - Who is the Ideal Customer Profile (ICP)? (e.g., role, industry, business size, specific challenges) - What are the ICP’s main goals and desired outcomes? - What pain points or challenges are they experiencing? - What solutions or features does your product/service offer? - What differentiates your solution from competitors? 2. **Step-by-Step Process**: - Take a deep breath and go step-by-step to ensure each section of the canvas is thoughtfully completed. - Focus on the customer perspective first (Jobs, Pains, Gains) before addressing the value your product provides. 3. **Validation**: After completing the canvas, evaluate each section to ensure clarity and alignment with customer needs. --- ### **Value Proposition Canvas Framework** ### **Step 1: Customer Segment (Right Side of the Canvas)** 1. **Customer Jobs**: - What functional tasks does your ICP need to accomplish? - What emotional needs or social aspirations are they trying to fulfill? - Example: *“Streamline reporting processes” (functional), “Feel confident in decision-making” (emotional).* 2. **Pains**: - What challenges, risks, or obstacles do they face? - Example: *“Time wasted on manual data entry,” “High costs of inefficiency.”* 3. **Gains**: - What benefits, outcomes, or aspirations do they desire? - Example: *“Save time,” “Achieve accuracy in reports,” “Gain recognition as a leader in their organization.”* ### **Step 2: Value Proposition (Left Side of the Canvas)** 1. **Products & Services**: - What specific solutions does your product/service offer? - Example: *“Automated reporting tool,” “Real-time analytics dashboard.”* 2. **Pain Relievers**: - How does your solution address the ICP’s challenges or eliminate obstacles? - Example: *“Reduces manual work by automating workflows.”* 3. **Gain Creators**: - How does your solution deliver benefits or exceed expectations? - Example: *“Improves accuracy by 95%, enabling better decision-making.”* ### **Step 3: Align and Prioritize** - Match Customer Jobs, Pains, and Gains with your Products, Pain Relievers, and Gain Creators. - Identify the strongest overlaps and prioritize them for marketing and messaging. --- ### **Output Format** 1. **Customer Segment**: - **Jobs**: [List functional, emotional, and social jobs.] - **Pains**: [List key challenges and risks.] - **Gains**: [List desired outcomes and benefits.] 2. **Value Proposition**: - **Products & Services**: [List the offerings that address the ICP’s needs.] - **Pain Relievers**: [List features or benefits that alleviate challenges.] - **Gain Creators**: [List enhancements or outcomes that add value.] 3. **Alignment Summary**: - Highlight the strongest matches between customer needs and your solution’s value. - Example: *“Our automated reporting tool aligns perfectly with the ICP’s need to reduce manual work and improve accuracy, while also delivering the desired gain of time savings.”* 4. **Next Steps**: - Validate the canvas with customer interviews or feedback. - Use insights to refine product positioning and messaging.

LIST FUNCTIONAL, EMOTIONAL, AND SOCIAL JOBS. | LIST KEY CHALLENGES AND RISKS. | LIST DESIRED OUTCOMES AND BENEFITS. | LIST THE OFFERINGS THAT ADDRESS THE ICP’S NEEDS. | LIST FEATURES OR BENEFITS THAT ALLEVIATE CHALLENGES. | LIST ENHANCEMENTS OR OUTCOMES THAT ADD VALUE.

This prompt generates a structured Value Proposition Canvas that aligns your solution's offerings against your ideal customer profile's functional, emotional, and social jobs, pains, and desired gains. It's built for AEs, sales directors, founders, and sales managers who need to sharpen their messaging before prospecting or entering a new segment. Use it during pre-prospecting when you're building a new territory play or refining your pitch for a specific buyer persona.
Industry & Vertical Context
Account Research & Buyer Intelligence
Pre-Prospecting169
Account Research & Buyer Intelligence

Market Size Analysis Top-Down Bottom-Up

Generate a dual-method market sizing analysis combining top-down and bottom-up approaches to validate opportunity size before building your territory plan.

PROMPT

Analyze the market size for [PRODUCT] in [MARKET] within [GEO]. Provide both top-down (industry reports) and bottom-up (accounts × ACV) approaches. Include: TAM, SAM, SOM, growth rate, and key sizing

Quick Win, Research, Analysis, Strategy, Founder
Industry & Vertical Context
Intermediate|AI-Agnostic
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Analyze the market size for [PRODUCT] in [MARKET] within [GEO]. Provide both top-down (industry reports) and bottom-up (accounts × ACV) approaches. Include: TAM, SAM, SOM, growth rate, and key sizing assumptions.

PRODUCT | MARKET | GEO

This prompt produces a structured market size analysis using both top-down (TAM/SAM/SOM) and bottom-up (unit-level) methodologies for a defined product, market, and geography. It's built for AEs, sales directors, RevOps teams, and founder-led sellers who need to size an opportunity before allocating prospecting resources or building a territory plan. Use it in the pre-prospecting stage when you need a defensible number for internal alignment or to frame the market opportunity in a pitch.
Qualification Framework Execution
Meeting Prep & Discovery
Discovery674
Meeting Prep & Discovery

Deal Qualification Scorecard Post-Discovery Must-Have Nice-To-Have Score 0-1-2

Run a structured must-have/nice-to-have scorecard on any opportunity after discovery to surface qualification gaps before they stall your deal.

PROMPT

Build a deal qualification scorecard I can complete after a discovery call to decide whether to invest full sales cycle resources. Score each item 0, 1, or 2: MUST-HAVE (deal killer if 0): - Is there

Quick Win, Scorecard, BANT, Discovery, Framework, AE
Qualification Framework Execution
Intermediate|AI-Agnostic
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Build a deal qualification scorecard I can complete after a discovery call to decide whether to invest full sales cycle resources. Score each item 0, 1, or 2: MUST-HAVE (deal killer if 0): - Is there a confirmed, explicit business pain? (0=no/1=implicit/2=explicit+quantified) - Is there budget or potential budget? (0=no/1=possible/2=confirmed) - Is there a decision timeline in the next [X MONTHS]? (0=no/1=vague/2=confirmed) - Am I talking to someone with influence? (0=no/1=influencer/2=decision maker) NICE-TO-HAVE (bonus points): - Is there competitive urgency? (0=no/1=possible/2=confirmed) - Do I have a champion? (0=no/1=potential/2=active) - Is the ICP a strong fit? (0=poor/1=acceptable/2=ideal) Scoring: 10-14 = Fully qualify. 6-9 = Conditional — define criteria to advance. Under 6 = Disqualify or nurture. Output: Completed scorecard + recommendation for my specific deal. Call notes: [PASTE]

X MONTHS | PASTE

This prompt scores a deal against the MEDDPICC framework using a 0–1–2 must-have/nice-to-have rubric after your discovery call. It's built for AEs and inside sales reps who need a disciplined read on whether an opportunity is real before investing more time. Use it immediately after discovery to determine whether to advance, qualify out, or flag gaps to address in the next meeting.
Discovery Call Execution
Meeting Prep & Discovery
Discovery4350
Meeting Prep & Discovery

Future State Closing Sequence Discovery End Job Title Paint Picture Own Vision

Generate tailored discovery questions that help a prospect articulate their future-state vision and quantify the cost of inaction.

PROMPT

Generate a 'future state' closing sequence for the end of a discovery call with [JOB TITLE] at [COMPANY]. After uncovering their pain, use these steps to help them articulate and own the vision of suc

Call Script, Discovery & Needs Analysis, AE, Framework, Talk Track
Discovery Call Execution
Intermediate|AI-Agnostic
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Generate a 'future state' closing sequence for the end of a discovery call with [JOB TITLE] at [COMPANY]. After uncovering their pain, use these steps to help them articulate and own the vision of success: Step 1 — Paint the picture: 'If we solved [CONFIRMED PAIN] completely, what would be different about your day/quarter/year?' Step 2 — Quantify: 'And if you had to put a number on what that change would be worth — time, money, headcount — what would you say?' Step 3 — Lock in: 'So what you're describing is essentially [RESTATE THEIR VISION] — is that right?' Step 4 — Bridge: 'That's exactly what [CUSTOMER TYPE] has been able to achieve. Let me show you how.' Write out the full verbal script for each step.

JOB TITLE | COMPANY | CONFIRMED PAIN | RESTATE THEIR VISION | CUSTOMER TYPE

This prompt creates a structured set of discovery questions calibrated to a specific job title, confirmed pain point, and the prospect's stated vision for the future. It helps AEs and inside sales reps guide a discovery conversation toward business impact rather than feature interest. Use it before a discovery call when you know the contact's role and have some context on their challenges.
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