Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Build an ICP Hypothesis for a New Outbound Motion
TestedProspecting & Pipeline CreationQuick Win (under 10 min)
About this prompt
This prompt takes a product description and produces a structured ICP hypothesis covering three target industries, ideal company size and stage per segment, two buyer titles per segment, three in-market buying signals, and two negative fit markers. It's for AEs, SDRs, and founder-led sellers standing up a new outbound motion. Use it at the start of a new segment push or when existing ICP targeting is producing poor-fit pipeline.Building outbound without a defined ICP is the fastest way to generate activity that never converts. This prompt takes [PASTE YOUR SOLUTION DESCRIPTION] and produces a testable ICP hypothesis document structured for a 30-day validation sprint: three industries with the highest likelihood of having the problem you solve, company size and stage by industry, the two most likely buyer titles in each segment, three specific buying signals that indicate an account is in-market right now, and two negative ICP markers — accounts that look like a fit on the surface but aren't. This is a hypothesis, not a validated ICP — it's built to be tested, not treated as final. Use it to frame targeting conversations with your manager or to structure the first 30 days of a new territory or product motion. For best results, write the solution description in terms of the problem it solves and the buyer who feels that problem, not in feature language — the output will be far more specific.The prompt
I'm building a new outbound motion for [YOUR SOLUTION] and need to define my ICP hypothesis. Based on the product description below, help me:
1. Identify 3 industries most likely to have the problem
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Variables to replace
YOUR SOLUTION|PASTE YOUR SOLUTION DESCRIPTION
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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