Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Build an ICP From Scratch via Guided Questions
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Build an ICP From Scratch via Guided Questions

Generate a complete ICP document — firmographics, buying triggers, negative signals, and scoring rubric — through a.

About this prompt

This prompt acts as a B2B go-to-market strategist, asking 10 diagnostic questions about your product, best customers, deal sizes, and win/loss patterns before synthesizing a complete ICP document. It's built for AEs, founder-led sellers, and sales managers who don't yet have a formal ICP or whose existing one hasn't been updated in over a year. Use it when starting a new territory, launching a new product, or rebuilding your GTM foundation.A well-built ICP is the foundation of every prioritization, messaging, and qualification decision a rep makes — but most reps work from an informal mental model that's never been written down or tested. This prompt runs a structured diagnostic: it asks 10 questions about your product's core value, your best current customers, average deal size, sales cycle length, and common win/loss patterns, then synthesizes the answers into a complete ICP document covering firmographic criteria, behavioral signals, buying triggers, negative signals, and a scoring rubric you can apply to new leads. Because the prompt asks before it builds, the output reflects your actual business rather than a generic template. There are no placeholders to fill in before starting — the prompt drives the discovery. This is best used by AEs or founders who can answer the questions from direct selling experience, not by a marketing or ops team working from secondary data. The resulting document is practical enough to use as a daily prioritization filter, not just a slide in a QBR deck.

The prompt

You are a B2B go-to-market strategist. Help me define my Ideal Customer Profile (ICP) from scratch. Ask me 10 clarifying questions about my product, current best customers, deal sizes, and win/loss pa
The rest of this prompt is Pro.Copying the full text is Pro. Browsing stays free, and 100 prompts are free in full.
Start Pro — $4.99/monthSee the free prompts
Copy prompt
☆ Save to library
Send to a teammate
Email it
Link copied — paste it in Slack
Open in
ClaudeChatGPTCopilotGemini
Copying the full text is Pro.

Variables to replace

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Founder-Led Seller, Sales Manager
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
Promptifi ProFull text of all 2,900+ prompts, every workflow, unlimited saves.Start Pro — $4.99/moor $99 once, lifetime
You're ProFull library open. Copy, save, and chain anything.
More from the library

Reps who ran this also ran.

Evaluation
PRO

Write Live-Call Rebuttals for Three Common Objections

This prompt produces natural-sounding spoken rebuttals for up to three sales objections, each under 50 words and built for use in a live call rather than a written response. It is built for AEs, inside sales reps, sales managers preparing coaching material, and founder-led sellers who need to handle recurring objections consistently. Use it when you have identified the specific objections your deals run into and want structured, ready-to-speak responses.

AE, Inside Sales, Sales Manager, Founder-Led SellerAI-Agnostic
Open →
Discovery
PRO

Extract Deal Intelligence from Call Transcript

This prompt helps AEs and Sales Engineers extract structured deal intelligence from a discovery or qualification call transcript. It produces a stakeholder map, key intelligence summary, current-state environment snapshot, red and green flags, MEDPICC scoring with rationale, and prioritized next steps. Use it immediately after any prospect call where you need to update your CRM, align internally, or prepare for the next conversation.

AE, Sales EngineerAI-Agnostic
Open →
Prospecting
PRO

Generate 10 Angle-Diverse Cold Email Variants Under 75 Words

This prompt generates ten cold email variants — one per named angle — each under 75 words, built around a no-oriented question and an easy out. It is designed for SDRs, BDRs, and AEs who need a full A/B test suite for a specific persona and industry without duplicating approach or question type. Use it when you are launching a new sequence and want to cover the full angle spectrum before committing to a primary message.

SDR,BDR,AEAI-Agnostic
Open →

Stop rewriting. Start closing.

Browse the librarySee pricing
Copy prompt
Start Pro — $4.99/mo