Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Define Your Ideal Customer Profile
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Define Your Ideal Customer Profile

Generate a structured ICP definition from your best and worst customers with tiering and exclusion criteria.

About this prompt

This prompt creates a working ICP definition based on your existing customer data — identifying the firmographic and behavioral patterns of your best customers, the exclusion criteria derived from poor-fit customers, and a tiering system for prioritizing new accounts. Use it at the start of a new territory cycle or when your targeting feels unfocused.ICP definitions fail when they're aspirational rather than empirical — built around who you'd like to sell to rather than who you've actually been successful with. This prompt generates an ICP derived from your actual customer data: your top three to five best customers (what they have in common), your worst customers or churned accounts (what those have in common as warning signals), and the deal size, sales cycle, and product adoption patterns that characterize your most profitable customers. Fill in specific descriptions of your best and worst customers, your deal size target, and your product context for an ICP that's grounded in reality. Include an exclusion list alongside the ICP so reps can qualify out quickly when a prospect matches the negative patterns rather than investing time hoping they'll be different.

The prompt

Help me define my Ideal Customer Profile (ICP). Context: - My product: [WHAT YOU SELL] - Best customers today: [DESCRIBE YOUR TOP 3-5] - Worst customers: [WHO CHURNED OR WAS A BAD FIT] - Deal size ta
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Variables to replace

WHAT YOU SELL|DESCRIBE YOUR TOP 3-5|WHO CHURNED OR WAS A BAD FIT|ACV RANGE|LENGTH

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE,SDR,BDR,Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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