One of the biggest AI mistakes sales reps make: asking Claude to build an ROI narrative without giving it any real numbers. Claude will fill the gap with generic stats — "companies typically save 30%" — which prospects dismiss immediately because they've heard it from every other vendor.
Feed Claude the prospect's own discovery data and make it calculate from there.
"Build an ROI narrative for [COMPANY]. Use these numbers from our discovery call:
Calculate: time saved, cost saved, payback period, 12-month ROI. Show your math. Write it in a format the prospect can share internally."
"You told us your reps spend 2 hours a day on manual research across a team of 20" is infinitely more powerful than "companies in your space typically save 30%." The prospect gave you those numbers. They can't argue with them.
If Claude is making up a number, it will be dismissed. If Claude is calculating from numbers your prospect gave you, it's undeniable.