One of the most common mistakes in AI-generated sales content: yes/no questions at the end of emails and follow-ups.
"Would you be interested in a quick call?" is a yes/no question. The answer is almost always no.
"What would make this worth 15 minutes of your time?" is an open question. It creates a dialogue.
Add one line to any prompt that involves a call-to-action: "The CTA must be an open question, not a yes/no question."
That single line shifts every email Claude generates from closed invitations to open conversations.
Closed: "Would you be available for a demo next week?"
Open: "What would you need to see in a demo to know this was worth your team's time?"
Closed: "Is this something you'd be interested in exploring?"
Open: "What's the biggest driver of [PAIN AREA] at [COMPANY] right now?"
Closed questions get closed responses. Open questions get information. Every CTA in a prospecting email should be an open question until you're booking a specific meeting.