The practice: Route the right task to the right AI tool. Using one tool for everything produces mediocre results on the tasks your tool isn't best at.
The routing guide for sales reps:
Use Claude for: Long document analysis (transcripts, RFPs, earnings), complex multi-step reasoning (MEDDPICC, deal strategy), tasks requiring consistent instruction-following across long outputs, anything requiring 5,000+ words of context.
Use ChatGPT for: Fast first drafts and quick rewrites, conversational practice and roleplay, brainstorming where speed matters more than depth.
Use Gemini for: Research with real-time web access, anything embedded in Google Workspace (Gmail, Docs, Meet), getting current news before a call.
Use Perplexity for: Current account intelligence (news, earnings, leadership changes), competitive research requiring up-to-date information, any question where you need cited current sources.
The practical power-user workflow: Paste the transcript into Claude. Write the quick cold email in ChatGPT. Research the account in Perplexity. Combine outputs manually.