After AI produces an output, the quality of your next request determines whether you get something better or just something different.
Vague requests: "Make it better." "Shorter." "More professional." "Less salesy."
These give the AI no direction and often produce outputs that fix one thing while breaking another.
Specific feedback: "The opening line is too generic — rewrite it to reference the company's recent acquisition instead." "Reduce the body from 4 sentences to 2. Keep the pain statement and the CTA. Remove the feature list."
Treat AI like a talented writer who needs precise editing notes, not a mind reader. The more specific your feedback, the closer the revision will be to what you actually want.