AI is not a fact database. It's a language model that predicts the most likely next word based on patterns in its training. This means it can produce confident-sounding content that is factually wrong, especially when it comes to:
The practical rule: anything factual in an AI output needs to be verified before you send it. This is especially important in competitive claims, ROI statistics in proposals, and any content where being wrong has consequences.
This doesn't diminish AI's value — it just means using it correctly. Use AI for structure, tone, and language. Verify the facts yourself.