Weekly LinkedIn Content Calendar — Automated Planning with Claude

What this automation does: Every Sunday, Claude automatically generates a 5-post LinkedIn content plan for the week ahead, based on your topic backlog, your content performance history, and the week's industry news. Posts are drafted, reviewed, and scheduled by Monday morning.

Why it matters: Consistency is the hardest part of LinkedIn content. Most reps post sporadically because coming up with what to write feels like work on top of work. This automation separates ideation from writing from scheduling into three lightweight steps that together take 20 minutes instead of 90.

How to set it up:

  1. Maintain a Notion database or Google Sheet with content ideas: topic, angle, format (lesson/story/how-to/contrarian), status
  2. In Make, create a Sunday evening trigger
  3. Pull 5 queued ideas from your ideas database
  4. Send to Claude API with the LinkedIn Content Engine skill loaded: "Given these 5 topic angles, write 5 complete LinkedIn posts. Vary the format — at least one story-driven, one tactical how-to, one contrarian take."
  5. Review the 5 drafts on Monday morning (15 min)
  6. Schedule approved posts to Buffer for Tuesday-Saturday at optimal times
  7. Mark ideas as 'used' in your database

Advanced version: Add a Perplexity step that pulls this week's relevant industry news before Claude generates the posts — so at least one post references a current event relevant to your audience.

Estimated time saved: 60-80 minutes of weekly writing compressed to 15 minutes of reviewing and approving.