Territory Account Prioritization — New Inbound Lead Scoring via Zapier and HubSpot

Trigger: New contact or company added to HubSpot.

What this automates: Manual account triage — every new inbound account is scored automatically and tiered.

  1. New HubSpot contact or company triggers Zapier
  2. Claude API scores account against ICP and territory rules
  3. Zapier Formatter parses JSON response
  4. HubSpot record updated with tier and score
  5. Slack alert sent for Tier 1 accounts only