Outbound Lead Generation Workflow

What this workflow produces: A weekly batch of qualified outbound leads with personalized research and outreach angles for each.

1. Step 1 — Define ICP and generate target list

   Use LinkedIn Sales Navigator or Apollo to generate a target list of 20-30 ICP-fit accounts with the right titles.

2. Step 2 — Research each account

   For each account, run the Account Research Brief prompt. Capture: company context, likely pain, trigger event.

3. Step 3 — Generate personalized outreach

   For each account, run the Cold Email Personalization prompt using the research output. Output: personalized first email.

4. Step 4 — Load and execute

   Load into sequencer or send directly. Track reply rates and iterate.