Inbound Lead Enrichment, Personalization, and CRM Logging — Claude, ZoomInfo, Outlook, and Salesforce

Trigger: New inbound email arrives in Outlook from an external domain.

What this automates: The full inbound response loop — enrichment, personalized reply, and CRM logging — for every new prospect email.

  1. Inbound email captured
  2. Sender identity extracted
  3. ZoomInfo contact enrichment
  4. ZoomInfo company enrichment
  5. Claude generates tailored reply
  6. Reply sent or drafted via Outlook
  7. Salesforce CRM logged