Trigger: Lead record passes intake validation.
What this automates: Lead prioritization without manual review against ICP criteria. Every validated lead gets an objective fit score and is routed to the appropriate outbound track.
- Five-dimension scoring applied: Industry (0–25), Company size (0–20), Persona (0–20), Geo (0–10), Tech/trigger fit (0–25) = max 100 points
- Tier assigned: 80+ = Tier A (AI Research Agent + manual approval), 60–79 = Tier B (AI Research + standard sequence), under 60 = Tier C (nurture or disqualified)
- CRM fields updated: icp_fit_score populated, account_tier set, routing trigger fired