Full Outbound Prospecting Workflow (Demandbase Sales Intelligence)

What this workflow produces: A prioritized account list, verified contact details, a relevant trigger event for outreach timing, a warm introduction path, and sent outreach with higher response probability.

  1. Step 1 — Build target account list

    Filter Company Data by industry, firmographics, tech stack, financials. Add qualifying accounts to a Static Watchlist.

  2. Step 2 — Identify the right person

    Filter People Data by job function, job level, contact info type. Select highest-fit contact with verified details.

  3. Step 3 — Find the right moment

    Review Insights news feed for trigger events: leadership changes, funding, new products, expansions.

  4. Step 4 — Find a warm path

    Import LinkedIn/Gmail/Outlook contacts. Run Connections feature. Request warm intro if a match exists.

  5. Step 5 — Execute outreach

    Use the trigger event and warm path to craft and send relevant first-touch outreach.