End-to-End Outbound Pipeline

What this task does

This is the flagship agentic run: Cowork chains lead sourcing, company research, email drafting, and campaign staging into one supervised pipeline. You approve the list, then the copy, then the launch — the machine does the miles in between.

Set up once

1. Add your Apollo and Instantly API keys to the workspace .env (never paste keys in chat).
2. Confirm product-marketing.md has your current ICP filters: titles, industry, company size, geography.
3. Create a campaigns output folder so every run is auditable.

The task brief

Paste this into Claude Cowork:

Run my outbound pipeline for [FILL IN: segment, e.g. VP Sales at 50-200 person SaaS companies in the Midwest]. Source up to [FILL IN: number] leads from Apollo matching my ICP, research each company for a specific personalization hook, draft a 3-touch sequence per lead in my voice, and stage the campaign in Instantly. Stop for my approval after the lead list and again before anything is scheduled to send.

What you get back

• A scored, enriched lead list you approve before drafting begins
• Per-lead personalized sequences grounded in real research
• A staged Instantly campaign — nothing sends without you

Guardrails

• Never let the pipeline send autonomously — keep both approval gates.
• Cap daily send volume to protect your domain reputation.
• Spot-check any researched fact before you repeat it to a buyer.