What this workflow produces: A content audit identifying coverage gaps and a content brief for each missing topic.
List all existing content by type (cold emails, LinkedIn posts, case studies, battlecards, discovery guides, objection libraries, proposals). Note which stages and personas each covers.
Input content inventory. Output: coverage gaps by stage and persona, priority ranking for missing content, recommended content types for each gap.
For each high-priority gap, run the Content Brief prompt. Output: title, objective, target persona, key message, format, and outline.
Rank briefs by impact. Assign ownership and timeline for production.