Content Coverage Audit & Brief Workflow

What this workflow produces: A content audit identifying coverage gaps and a content brief for each missing topic.

  1. Step 1 — Document current content inventory

    List all existing content by type (cold emails, LinkedIn posts, case studies, battlecards, discovery guides, objection libraries, proposals). Note which stages and personas each covers.

  2. Step 2 — Run the Content Coverage Audit prompt

    Input content inventory. Output: coverage gaps by stage and persona, priority ranking for missing content, recommended content types for each gap.

  3. Step 3 — Generate content briefs for top gaps

    For each high-priority gap, run the Content Brief prompt. Output: title, objective, target persona, key message, format, and outline.

  4. Step 4 — Prioritize and assign

    Rank briefs by impact. Assign ownership and timeline for production.