What this automation does: Automatically monitors your top competitors for news, product launches, pricing changes, and G2 reviews — then summarizes the competitive intel in a format your team can act on.
Time saved: 2-3 hours per week
Manual version (start here)
- Set up Google Alerts for each competitor's company name, product name, and CEO name. Alerts will email you whenever new content is indexed.
- Once a week, collect those alerts and paste them into Perplexity or Claude with this prompt: "You are a competitive intelligence analyst. Summarize these recent developments about [COMPETITOR]. For each item, assess: (1) Is this a threat to our position? (2) Does this create an opportunity? (3) Is there a sales talking point we can use? Format as a competitive intel brief, max 1 page."
- Share the summary to your sales team Slack channel every Monday morning.
Automated version
Connect Google Alerts to a Zapier webhook. Collect alerts over 7 days, then run a weekly Zap that sends the accumulated alerts to Claude API with the intel prompt above, and posts the output to your #competitive-intel Slack channel. Full setup: ~90 minutes.
Bonus: G2 review monitoring
"Search for the most recent G2 reviews of [COMPETITOR] in the last 30 days. Identify the top 3 customer complaints. How can I reference these weaknesses in my sales conversations without disparaging the competitor directly?"
