Competitive Intelligence & Battlecard Creation Workflow

What this workflow produces: A competitor battlecard covering the competitor's strengths, weaknesses, how to win against them, and landmine questions for discovery.

  1. Step 1 — Gather competitor intelligence

    Collect: competitor website, G2 reviews, recent news, known pricing signals, sales losses against this competitor.

  2. Step 2 — Run the Competitive Battlecard prompt

    Paste competitor intelligence into the Competitive Battlecard prompt. Output: structured battlecard with strengths, weaknesses, win strategies.

  3. Step 3 — Add landmine questions

    Generate 2-3 landmine questions that expose competitor weaknesses naturally in discovery conversation.

  4. Step 4 — Store in shared library

    Save to your team's battlecard library (Notion, Confluence, or SharePoint) and share with the team.