A/B Testing Sales Messaging Workflow

What this workflow produces: Two or more message variants testing a specific variable, with a prediction for which will perform better and why.

1. Step 1 — Identify the variable to test

   Choose one variable: subject line, opening hook, value prop angle, CTA style, or email length.

2. Step 2 — Generate variants using the A/B Testing prompt

   Run the A/B Message Testing prompt with your base message and variable specification. Output: 2-3 variants, each with a different angle on the specified variable.

3. Step 3 — Deploy variants

   Load into your sequencer with equal audience splits. Set minimum sample size of 30-50 sends per variant.

4. Step 4 — Analyze results

   After 2 weeks: compare open and reply rates. Document which variant won and the insight for future messages.