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Demo prep field manual

A demo built from their deal, not your deck

Fifty prompts that turn discovery notes into a show worth watching — audience reads, run-of-shows, tailored scripts, mid-demo pushback, and the follow-through — so the demo advances the deal instead of touring the product.

Price
$19.99 one-time
Prompts
50 — complete list below
Format
PDF
Delivery
Instant download, plus a link in your receipt email
Account
None required — guest checkout
Ownership
Download once. Yours forever.
Terms
All sales final — inspect the full contents and complete samples first

Tomorrow, 2pm, six people, one shot

The demo is booked and the attendee list just grew: your champion, her VP, an architect, and someone from finance you've never spoken to. Each of them will decide, in forty-five minutes, whether this deal is real. The standard walkthrough — the one your whole team gives — serves none of them.

Good demos are built backward from discovery: what this buyer said, what each attendee measures, which features earn stage time, and which get skipped. That translation — notes to narrative to run-of-show — takes real prep time, so most reps skip it and let the deck drive.

This pack is the show-run book. Prompts that read the room, convert discovery notes into a timed plan, script the story per persona, pre-empt the pushback, and send the recap that locks the next step. The failure it prevents is the demo that impressed everyone and advanced nothing.

The most dangerous demo is the impressive one that advances nothing.

Read 4 of the 50, in full

These are complete prompts from the pack, exactly as delivered — not excerpts. Judge the craft before you pay; the other 46 follow the same standard.

Fast, common taskSample 1 of 4

Create a Demo Agenda for a Specific Account

The two-minute version: a timed demo agenda for a named account.

Read the full prompt
Create an agenda for a demo with [COMPANY]:

Attendees: [LIST NAMES/TITLES]
Time: [MINUTES]
Their priorities: [WHAT THEY CARE ABOUT]
Features to show: [LIST]

Structure:
1. Re-confirm goals
2. Demo flow (feature by feature with transitions)
3. Q&A
4. Next steps

Include questions to ask during the demo.
You supply

The account, the confirmed goals, and the features you plan to show.

Built into the prompt

Re-confirms goals up front, times each segment, and ends on a built-in next-step close.

What comes back

A one-page timed agenda with transitions, a Q&A slot, and a closing ask.

High-value taskSample 2 of 4

Build a Customized Demo Plan from Discovery Notes

The core motion of the pack: discovery notes in, demo flow out.

Read the full prompt
ROLE
You are a sales engineer who designs demos around what was learned in discovery — not a generic feature tour.

INPUTS
From discovery: main pain [MAIN PAIN] / secondary concerns [SECONDARY CONCERNS] / success criteria [WHAT GOOD LOOKS LIKE] / decision process [WHO/HOW] / timeline [TIMELINE]
Who's attending: [NAME, ROLE] - cares about: [CARES ABOUT]
Meeting length: [TIME]

INPUT HANDLING
- If the main pain and attendees aren't provided, ask for those and stop.

TASK
1. Demo flow — what to show, in what order, time per section, transition points
2. Talking points per feature — tied to their stated pain, in their words
3. Landmines to avoid — features that confuse, areas where competitors win
4. Questions to ask during the demo — to confirm resonance and surface new info
5. Close strategy — how to end with clear next steps (trial/pilot if appropriate)

OUTPUT FORMAT
A timed demo agenda (Phase | Time | Focus) summing to the meeting length, then the talking points, landmines, questions, and close.

CONSTRAINTS
Show value, not features. Use the prospect's own language from discovery. Skip the basics. Map every section back to a stated pain or success criterion.
You supply

Your raw discovery notes, the attendee list, and the demo time available.

Built into the prompt

Allocates minutes by stated priority, assigns talking points per persona, and flags the landmines to route around.

What comes back

A complete demo plan — sequence, timings, per-persona talking points, and landmines.

Advanced useSample 3 of 4

Presidents Club Demo Prep Plan Stakeholder-Aware

The big-room version: a stakeholder-aware plan for the demo that decides the deal.

Read the full prompt
I am a [YOUR ROLE] preparing for a live product demo with [PROSPECT COMPANY NAME] in the [INDUSTRY] industry.

Demo logistics:
- Date: [DEMO DATE AND DURATION]
- Deal stage: [DEAL STAGE AND DEAL SIZE]

Attendees and their priorities: [ATTENDEES - NAMES, TITLES, KNOWN PRIORITIES]

Discovery insights (pains, current state, desired outcomes): [DISCOVERY INSIGHTS]

Competitive alternatives being evaluated: [COMPETITIVE ALTERNATIVES]

Key product capabilities I plan to show: [PRODUCT CAPABILITIES TO SHOWCASE]

Generate a comprehensive Demo Preparation Checklist covering these sections:

1. Pre-Demo Research & Intel: Specific research tasks to complete before the demo - company news, earnings, org changes, LinkedIn research on each attendee, and industry trends I should reference to demonstrate credibility.

2. Stakeholder-Specific Game Plan: For each attendee, provide their likely top question or concern, the one or two product moments in the demo that will resonate most with them, and a tailored "so what" statement connecting our capability to their specific priority.

3. Demo Storyline & Flow: A narrative arc structured as: Opening Hook (2 min) referencing their specific pain and setting the agenda around outcomes; Current State to Pain (3 min) reflecting back discovery to build buy-in before showing anything; Product Walkthrough ordered by impact, leading with the capability that solves their #1 pain (not a feature tour); a Competitive Differentiation moment where I organically highlight what we do that the competition cannot; an ROI / Value Anchor where I pause and quantify value using their own numbers; and a Close & Next Steps (3 min) sequence to drive commitment to a next step.

4. Objection & Risk Preparation: The top 3-5 objections or tough questions likely to come up during or after the demo (based on attendees, competitive landscape, and deal stage), each with a prepared response framework.

5. Technical & Environment Checklist: Demo environment setup and data requirements; a backup plan if the live demo fails (screenshots, recorded walkthrough); screen-sharing and AV check reminders; and any custom configuration or sample data to load that mirrors the prospect's world.

6. Post-Demo Playbook: A plan for the 24 hours after the demo, including a follow-up email template personalized to the conversation, stakeholder-specific follow-ups (e.g., security whitepaper to IT, ROI model to the CFO), and internal debrief questions for my team (what landed, what didn't, what's the next blocker).

Format the output with clear headers, bullet points, and checkboxes (using - [ ]) so I can use it as a working checklist.
You supply

Every attendee's role and priorities, the deal story so far, and your product's proof.

Built into the prompt

Maps narrative, flow, and angle to each attendee individually, so six people watch six relevant demos at once.

What comes back

A stakeholder-mapped demo plan with per-attendee angles and one unifying storyline.

Context-heavy customizationSample 4 of 4

Customize a Standard Demo Script for a Specific Industry

Customization at the script level: your standard demo rewritten for one industry.

Read the full prompt
I'm demoing [YOUR SOLUTION] to [COMPANY] in the [INDUSTRY] industry. They care most about [TOP 2 USE CASES]. Help me customize our standard demo script so it:
1. Uses industry-specific language and terminology naturally (not generic 'Company A' examples)
2. Shows the product in the context of their specific workflow or process
3. Names a comparable customer from their industry in the proof section
4. Avoids any features that are irrelevant to their use case
5. Ends with an industry-specific 'what if' question to create urgency

Standard demo talking points: [PASTE YOUR CURRENT SCRIPT]
Their industry: [INDUSTRY]. Top use cases: [LIST].
You supply

Your existing demo script, the target industry, and a relevant customer reference.

Built into the prompt

Swaps generic language for industry vocabulary and stakes, keeping your structure while changing how it sounds.

What comes back

Your own script back, industry-fluent, with the customer reference woven in.

Every one of the 50, by name

The complete contents index — what you see here is what downloads.

01

Read the room and the field

8

Audience prep — executives, technical buyers, stakeholder structures — and the competitive backdrop.

  1. Prepare for a C-Suite Executive Meeting
  2. Competitive Analysis Senior B2B Strategist Full
  3. Write a One-Page Executive Briefing for a Deal
  4. Build a Complete Go-to-Market Launch Plan
  5. Evaluate a Target Account's Unique Selling Proposition
  6. Map the Competitive Landscape for a B2B Market
  7. Technical Deep-Dive Prep Security Integration Questions
  8. Structure a Presentation by Stakeholder Priority
02

Build the show from the deal

8

Discovery notes converted into tailored demo plans, scripts, and staffing.

  1. Build a Customized Demo Plan from Discovery Notes
  2. Presidents Club Demo Prep Plan Stakeholder-Aware
  3. Plan a Discovery-Led Demo with Show, Skip, and Story Arc
  4. Write an SE staffing request a leader will approve
  5. Customize a Standard Demo Script for a Specific Industry
  6. Build a Discovery-Driven Demo Script in 30 Min
  7. Create a Demo Script for a Specific Persona
  8. Build a Before-and-After Demo Narrative by Persona
03

The run-of-show

8

Timed agendas, speaker notes, outlines, transitions, and the rehearsal check.

  1. Design a 30-Minute Demo Agenda Mapped to Buyer Criteria
  2. Speaker Notes Seven Slides Enterprise Demo Job Title Evaluating Software
  3. Script a Discovery-to-Demo Transition That Feels Tailored
  4. Sales Presentation Outline Eight Sections
  5. Build a Personalized Demo Run-of-Show from Discovery Notes
  6. Create a Sales Presentation Outline
  7. Create a Demo Agenda for a Specific Account
  8. Presentation Analysis Improvements Audience Recommendations
04

The story on stage

13

Narratives, value language, metaphors, and teaching pitches that carry the demo.

  1. Communicate a Value Proposition During the Sales Process
  2. Map Segment-Specific Value Across Outcomes Risks and Costs
  3. Rewrite an Offer Using Desire Mapping Techniques
  4. Rewrite Sales Copy to Create Visceral Urgency
  5. Write 10 Outcome-Based Value Prop Variants for a Persona
  6. Find the Narrative Throughline That Wins Your Deal
  7. Craft Five Metaphors for Non-Technical Executive Buyers
  8. Write a Market Disruption Narrative in McCarthy Style
  9. Develop a Challenger-Style Commercial Insight Script
  10. Build Multi-Format Value Propositions for Your Product
  11. Challenger Commercial Insight Description Format
  12. Build a Challenger Sale Teaching Pitch Script
  13. Value Proposition Builder Description Format
05

Pushback in the room

5

Feature gaps, objections, proof points, and questions that let buyers convince themselves.

  1. Handle Missing Feature Objections Without Losing the Deal
  2. Write Preemptive Language to Prevent Common Objections
  3. Build Customer Stories That Counter Specific Objections
  4. Extract and Map Proof Points by Persona and Buying Stage
  5. Generate Strategic Demo Questions for Buyer Self-Discovery
06

After the demo

8

Recap emails, one-pagers, proposals, and POC plans that convert momentum.

  1. Write a Post-Demo Follow-Up Email
  2. Write a Prospect-Ready One-Pager for a Specific Persona
  3. Generate a Full Sales Proposal for a Named Account
  4. Write Executive Summary Section for SaaS Proposal
  5. Jeff Bezos Six-Pager Proposal Customer Narrative
  6. Create a Proposal Outline with Section Headers
  7. Draft a POC Proposal Tied to the Business Question
  8. Write Demo Follow-Up Email with Recap and Next Step

How Promptifi vets a pack

Every prompt starts in Promptifi's live library of 2,900+ scored prompts. Each is graded on three dimensions, with a frontline SDR/AE fit check on top. The 50 in this pack were selected from the topical pool with a quality floor of 70 — no filler to round out a count.

Scored dimensionUsefulness

Would a working rep reach for this on a real deal?

Protects you from prompt-shaped filler that reads well and does nothing.

Scored dimensionCraft & lift

Does the prompt encode judgment — structure, constraints, decision logic?

Protects you from one-liners you could have typed yourself.

Scored dimensionClarity

Are the inputs explicit and the output shape predictable?

Protects you from vague prompts that need ten retries to land.

From context to customer-ready, in five moves

01

Pick the prompt

Find the task in the contents index.

02

Fill the brackets

Drop in your account, persona, and context.

03

Paste into your AI tool

ChatGPT, Claude, Gemini, or Copilot.

04

Judge and edit

You stay the editor — the output is a draft.

05

Ship it

Send, log, or present. Repeat tomorrow.

Promptifi supplies the prompts. The work happens in your own AI tool — nothing you paste ever passes through Promptifi, and nothing runs on your behalf.

Is this your pack?

Use this pack when

  • Your demos follow the same flow regardless of who's watching.
  • Discovery notes never quite make it into the demo.
  • Technical and executive attendees pull the same room different directions.
  • Demos end warmly and then nothing happens.

Choose another pack when

  • If the problem is upstream — thin discovery leaves nothing to build the demo from — run the B2B discovery manual first. 50 B2B Discovery Prompts
  • If the demo went well and the document is now the battleground, the proposal pack takes over. 50 Proposal & SOW Prompts

Before you buy

Why pay for this instead of prompting my own demo prep?

Because 'help me prep a demo' returns a generic agenda. These 50 prompts encode show-craft — time allocation by stated priority, per-stakeholder angles, landmine routing, recap discipline — and come from Promptifi's 2,900+ scored library with a 70-point quality floor and a frontline AE fit check.

What is inside?

A PDF with all 50 prompts in full across six chapters: the room and the field, building the show, the run-of-show, the story, pushback in the room, and after the demo.

Which AI tools does it work with?

ChatGPT, Claude, Gemini, or Copilot — any chat AI. You paste plain text into your own tool with your own notes; nothing runs through Promptifi.

How much customization per prompt?

Each prompt has [BRACKET] placeholders from a closed vocabulary — attendees, discovery notes, product, timing. Your inputs are the point: the demo comes out shaped like the deal.

How does delivery work? Is an account required?

Instant PDF download on the thank-you page, mirrored by a link in your Stripe receipt email. No account — the receipt email keeps your copy reachable for good.

One-time or subscription? Updates included?

One-time $19.99. No subscription and no updates — the file you download is the finished product.

What if I want a refund?

All sales are final; the complete chapter map and four full sample prompts above are published so you can evaluate everything before buying.

Does this depend on what demo software I use?

No. The prompts build the thinking around the demo — plans, scripts, narratives, pushback prep, follow-through — so they work whatever you present in.

Give the demo the deal deserves

Fifty prompts that build the demo backward from the deal — room reads, run-of-shows, persona-level story, pushback prep, and recap — in a PDF you can work through the afternoon before show time.

$19.99 one-time50 promptsInstant PDF downloadNo account neededCurated to close deals
Get the pack — $19.99