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Anthropic Launches the Claude 4 Family — Extended Thinking Arrives for Sales Work
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Anthropic Launches the Claude 4 Family — Extended Thinking Arrives for Sales Work

Opus 4 and Sonnet 4 shipped together with extended thinking and parallel tool use, and Sonnet 4 reached the free tier.

The Promptifi Team
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May 22, 2025
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Anthropic
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Why this matters for sellers

The upgrade that matters for sellers is not raw capability, it is that the model can now think and use tools in the same pass — which is what a real account analysis requires, since it needs to look things up mid-reasoning rather than answer from a single snapshot.

In plain English

Anthropic released two models. Opus 4 is the expensive, most capable one. Sonnet 4 is the everyday one, and it is what most people actually get.

Extended thinking with tool use is the headline change. Previously a model either reasoned or called a tool; now it can pause mid-reasoning, go and fetch something, and carry on. Parallel tool execution means it can fetch several things at once instead of queuing them.

The short version: the everyday Claude got materially better and can now look things up while it is still working through a problem.

Anthropic released Claude Opus 4 and Claude Sonnet 4 on 22 May 2025, adding extended thinking with tool use, parallel tool execution and improved memory for agents.

Price: Opus 4 at $15 per million input and $75 per million output tokens; Sonnet 4 at $3 and $15.

Availability: claude.ai, the Claude API, Amazon Bedrock and Google Cloud Vertex AI. Sonnet 4 available to free users; both models in Pro, Max, Team and Enterprise.

Reliability: Anthropic reported the models are 65% less likely than Sonnet 3.7 to take shortcuts on hard tasks.

Regions: Not stated.

Deprecation: Not stated — no retirement date given for the prior generation.

What it doesn't do: Opus 4 condenses its reasoning into thinking summaries roughly 5% of the time, and getting the raw chain of thought requires contacting sales for Developer Mode. The announcement's headline capability is extended thinking, not a larger context window — a distinction worth holding onto, because the two get conflated constantly.

What it means for you

SDR — Sonnet 4 reaching free users is the practical headline. If your team is not on paid seats, the quality gap between your drafting and a funded competitor's just narrowed considerably.

AE — Extended thinking with tool use is what makes multi-source deal analysis credible — the model can pull the account history, the competitor's latest filing and your notes into one pass rather than one at a time.

Manager — Opus 4's price is the constraint you will feel. At $15/$75 per million tokens it is roughly five times Sonnet, so decide deliberately which work justifies it rather than defaulting the team to the best model.

RevOps — Note the Developer Mode caveat: raw chains of thought require contacting sales. If your compliance posture requires full reasoning transcripts for auditability, the default summarised output will not satisfy it.

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Anthropic
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The Promptifi Team

Promptifi's AI desk is written and fact-checked by people who carry a number. Drafting is AI-assisted; every item is checked against its primary source by a human before it publishes.