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The cold-case file
Closed-lost is a list, not a verdict
Your CRM is full of deals that died for reasons that no longer exist. This pack is 50 scored prompts for triaging the closed-lost column, finding what changed, and writing the reopening note that reads as news, not need.
Price
$19.99one-time
Prompts
50 — complete list below
Format
PDF
Delivery
Instant download, plus a link in your receipt email
Account
None required — guest checkout
Ownership
Download once. Yours forever.
Terms
All sales final — inspect the full contents and complete samples first
You reach for this pack twice a year, when pipeline is thin and the closed-lost column is long. The budget freeze thawed. The competitor underdelivered. The blocker changed jobs. Somewhere in that list is a deal that would close today if anyone reopened it.
The hard part is coming back without embarrassment. Reopen with the same pitch and you confirm their original decision. These prompts triage which cases deserve effort, find the changed circumstance, and write outreach anchored to it — so the second approach reads as better informed, not more persistent.
A win-back that ignores why you lost is just the losing email, sent again.
Read 4 of the 50, in full
These are complete prompts from the pack, exactly as delivered — not excerpts. Judge the craft before you pay; the other 46 follow the same standard.
Fast, common taskSample 1 of 4
Revive a Cold Prospect with a New-Information Follow-Up
The core move in one short prompt: reopen with news, not a nudge.
Read the full prompt
Write a follow-up email to [PROSPECT] who went quiet after [LAST INTERACTION] [X DAYS AGO]. Instead of 'just checking in,' this email leads with a new, genuinely relevant piece of information:
[CHOOSE ONE: new product capability / recent customer win in their industry / relevant industry news / pricing change upcoming / new case study]
New information: [DESCRIBE IT]
The email should:
1. Open with the new info as the hook — not a reference to silence
2. Connect it to what they shared as their priority
3. Include a single, low-effort CTA
Under 90 words. Include subject line.
You supply
The prospect, when they went quiet, and one genuinely new piece of information.
Built into the prompt
Leads with the new information as the reason for writing, so the email reads as relevance, not persistence.
What comes back
A short re-engagement email anchored to the new development.
High-value taskSample 2 of 4
Evaluate Closed-Lost Deals and Write Re-Engagement Emails
The pack's thesis in one prompt: your closed-lost column, triaged like a case list.
Read the full prompt
I have [NUMBER] deals that were marked as 'closed lost' or 'dormant' in [TIMEFRAME RANGE]. Help me identify which ones might be worth resurecting and build an outreach plan.
For each deal, I'll give you context. You evaluate:
1. Is this worth reviving? (Y/N + rationale)
2. What has likely changed in their world since they went cold?
3. What is the best new angle to reopen the conversation?
4. Write a 'resurrection email' under 80 words for the top 5 deals
Deals to review: [PASTE DEAL LIST WITH CONTEXT]
Time since last contact: [RANGE]
Reason for loss/dormancy: [IF KNOWN]
You supply
Your closed-lost and dormant deals with whatever context you have on each.
Built into the prompt
Judges revival odds per deal, reasons about what changed in their world, then drafts resurrection emails only for the ones worth it.
What comes back
A reopen-or-leave verdict per deal plus resurrection emails for the top five.
Advanced useSample 3 of 4
Chris Voss Re-Engagement Email Techniques
Negotiation-grade craft: tactical empathy and labeling applied to a cold reopening.
Read the full prompt
Write a re-engagement email using Chris Voss negotiation techniques.
Context:
- Contact: [NAME at COMPANY]
- Last interaction: [WHAT HAPPENED / HOW LONG AGO]
- What I'm selling: [YOUR PRODUCT]
- Why they went cold: [YOUR THEORY]
Chris Voss Email Rules:
- Use a no-oriented question in the subject line
- Open with a label ("It seems like..." / "It sounds like...")
- Acknowledge the elephant in the room
- Use "I'm afraid..." softeners
- Ask calibrated "How" or "What" questions
- Give them permission to say no
- Mirror their likely concerns
Subject line options:
- "Have you given up on [project/goal]?"
- "Is [solution type] no longer a priority?"
- "Have I lost you?"
The email should make them feel understood, not chased.
You supply
The contact, your last interaction, what you sell, and your theory of why they went cold.
Built into the prompt
A no-oriented subject line and an opening label acknowledge the awkwardness directly, which lowers the cost of replying.
What comes back
A re-engagement email using labels, calibrated questions, and the elephant named early.
Context-heavy customizationSample 4 of 4
Create a Re-Engagement Plan for a Stalled or Lost Deal
The full dossier treatment: loss reason, competitor chosen, stakeholders — everything feeds the plan.
Read the full prompt
ACCOUNT EXECUTIVE — RE-ENGAGEMENT STRATEGIST
CONTEXT
- Account: [ACCOUNT]
- Industry: [INDUSTRY]
- Previous opportunity: [OPPORTUNITY]
- Original decision timeframe: [TIMEFRAME]
- Why they went dark or said no: [REASON FOR DISENGAGEMENT — e.g., budget freeze, went with competitor, internal reprioritisation]
- Competitor or alternative chosen (if known): [COMPETITOR]
- Key stakeholder previously engaged: [STAKEHOLDER], [ROLE]
- Time elapsed since last contact: [TIMEFRAME]
- Any known changes at the account since then: [RECENT TRIGGER — e.g., new leadership, funding round, product launch]
YOUR JOB
You are a senior AE preparing to re-engage a stalled or lost account. Your goal is to identify what blocked the deal and find the strongest angle to reopen the conversation with relevance and credibility.
OPERATING RULES
- Do not propose generic outreach; every point must tie back to the context provided
- Treat the disengagement reason as a hypothesis to be reframed, not avoided
- Prioritise recent triggers as the primary hook for re-engagement
- Keep recommendations specific and actionable, not theoretical
TASK-SPECIFIC DELIVERABLES
1. PRIMARY OBSTACLE — One clear statement of the single most likely reason [ACCOUNT] did not move forward, based on the context above
2. REFRAME — A one- to two-sentence angle that repositions that obstacle as now addressable or less relevant
3. RE-ENGAGEMENT HOOKS — Three specific points of interest (signals, triggers, or value angles) that make outreach compelling right now
4. OPENING MESSAGE — A short, three- to five-sentence outreach draft (email or LinkedIn) that leads with a hook, not a pitch
FINAL STANDARD
The output must make [STAKEHOLDER] feel that the timing of this outreach is not coincidental — it should feel like [COMPANY] has been paying attention, not just following up.
You supply
The account, the original opportunity, why they disengaged, the competitor if known, and your old stakeholder.
Built into the prompt
Builds the re-engagement play around a specific credible hook drawn from what changed since the loss, not generic persistence.
What comes back
A re-engagement plan with the hook, sequencing, and outreach drafts.
Every one of the 50, by name
The complete contents index — what you see here is what downloads.
01
Opening the file: triage
6
Dead, dormant, or slow — deciding which closed-lost cases deserve the effort.
Diagnose a Stalled Deal and Build a Recovery Plan
Dormant Deal Health Assessment And Revival
Should I Keep Trying Or Stop Clear Recommendation Context Chasing No Response
Evaluate Closed-Lost Deals and Write Re-Engagement Emails
Dormant Deal Dead Or Alive Revival Plan
Run re-engagement of a dormant partner or exit
02
The reopening letter
12
Changed-circumstance drafts, negotiation-grade re-engagement, and new doors — stakeholders, executives, referrals, proof plans.
Revive a Stalled or Ghosted Deal
Write a Value-Add Follow-Up After No Response
Write 5 Follow-Up Subject Lines After Cold Email
Create a Re-Engagement Plan for a Stalled or Lost Deal
Revive a Cold Prospect with a New-Information Follow-Up
Bezos Question Mark Follow-Up Email Technique
Chris Voss Re-Engagement Email Techniques
Write a Cold Email Sequence Opener with Five Variants
Design a POV Plan Tied to a Commercial Outcome
Build a Multi-Threading Plan Without Losing Your Contact
Executive Outreach Scenario One ChatGPT
Write a Warm Referral Cold Email with Subject Line
03
The calendar angle
9
Seasonal windows, budget cycles, events, and closed transactions — timing as the reopening reason.
Enterprise Event Follow-Up Strategist Wrapper
Write a Post-Peak Season Follow-Up Email
Write 3-Touch Post-Event Follow-Up Sequences by Engagement
Event Webinar Follow-Up Description Format
Write Post-Peak Shipping Follow-Up for Supply Chain
Write Post-Peak Travel Follow-Up for Hospitality Prospects
04
Slipped meetings and last words
5
No-show recoveries, slip diagnosis, breakup sequences, and final notes that ask for referrals.
Script a 7-Email Breakup Sequence for Stalled Outbound
Write a No-Show Recovery Sequence for Missed Meetings
Write No-Show Follow-Up Emails in Three Escalating Tones
Diagnose a slipped meeting and write the recovery move
Write a Final Breakup Email That Asks for a Referral
05
The whole cold-case list
4
Reactivation campaigns run at list scale, plus the ICP lens that ranks them.
Build a Multi-Touch Retargeting Sequence for Lost Leads
Build a Reactivation Campaign for Old Leads
Lead Reactivation Three-Channel Campaign
ICP Definition From Customer Context
06
Customers lost and nearly lost
14
Churn saves, health-score drops, renewal reads, handoffs, and the second sale to past customers.
Write a Referral Ask That Doesn't Feel Awkward
Draft a Re-Engagement Email to an Inactive Customer
Draft a Referral Request Message to a Customer
Draft a Post-Purchase Follow-Up Message
Write a Post-Implementation Health Check Call Script
Churn Save Playbook Description Format
Write a Referral Request Email to a Happy Customer
Post-Project Completion Follow-Up Email
Build a Warm AE-to-CSM Handoff That Prevents Early Churn
Build a Real Save Play for an At-Risk Account
Diagnose a Health-Score Drop and Intervene
Review usage vs. entitlement to act ahead of renewal
Mutual Success Document Contract Signature Ninety Days Outcomes Milestones Metrics
Existing Customer New Feature Adoption Email
How Promptifi vets a pack
Every prompt starts in Promptifi's live library of 2,900+ scored prompts. Each is graded on three dimensions, with a frontline SDR/AE fit check on top. The 50 in this pack were selected from the topical pool with a quality floor of 70 — no filler to round out a count.
Scored dimensionUsefulness
Would a working rep reach for this on a real deal?
Protects you from prompt-shaped filler that reads well and does nothing.
Scored dimensionCraft & lift
Does the prompt encode judgment — structure, constraints, decision logic?
Protects you from one-liners you could have typed yourself.
Scored dimensionClarity
Are the inputs explicit and the output shape predictable?
Protects you from vague prompts that need ten retries to land.
From context to customer-ready, in five moves
01
Pick the prompt
Find the task in the contents index.
02
Fill the brackets
Drop in your account, persona, and context.
03
Paste into your AI tool
ChatGPT, Claude, Gemini, or Copilot.
04
Judge and edit
You stay the editor — the output is a draft.
05
Ship it
Send, log, or present. Repeat tomorrow.
Promptifi supplies the prompts. The work happens in your own AI tool — nothing you paste ever passes through Promptifi, and nothing runs on your behalf.
Is this your pack?
Use this pack when
Your closed-lost column is long and this quarter's pipeline is thin.
You suspect circumstances changed — budgets, leadership, vendors — since the no.
You own churned or at-risk customers you intend to bring back.
You want a repeatable quarterly pass over dead deals.
Choose another pack when
The thread is only weeks quiet and the deal is still open — that is follow-up territory. 50 Follow-Up Prompts
Why pay for this instead of asking AI to 'write a win-back email'?
Because a generic win-back email is the losing email with a new date on it. These 50 come from Promptifi's live library of 2,900+ prompts, each scored on Usefulness, Craft & Lift, and Clarity with a frontline SDR/AE fit check, selected from the revival pool with a quality floor of 70. They encode the parts AI will not do unprompted: triage before writing, loss-reason analysis, changed-circumstance framing.
What exactly is included?
A PDF containing 50 full prompts across six chapters — triage, reopening letters, timing plays, slipped meetings, list-scale reactivation, and customer saves. The complete contents list above is the whole pack; nothing beyond it.
Which AI tools do the prompts work with?
ChatGPT, Claude, Gemini, and Copilot all work. Prompts are plain text you paste into your own AI tool. Nothing runs through Promptifi, and your CRM data stays yours — we never see it.
How much customization is involved?
Each prompt uses [BRACKET] placeholders from a closed vocabulary — the account, why the deal was lost, what changed, the competitor if known. Win-back copy lives or dies on those specifics, so expect to spend a minute per deal filling them in properly.
How do I get the file, and do I need an account?
No account. Stripe handles payment, the PDF downloads instantly from the thank-you page, and the download link also sits in your Stripe receipt email — that is where the file lives whenever you need it again.
Subscription? Updates?
Neither. It is a one-time purchase, and the PDF you download is the finished product — no update stream is included or implied.
What is the refund policy?
All sales are final. In exchange, this page hides nothing: the full contents list and four complete samples are shown above so you can judge the pack before buying it.
My deals are only a few weeks quiet — win-back or follow-up?
Follow-up. A quiet-but-open deal needs a thread re-entry, and the 50 Follow-Up Prompts pack owns that scenario. This pack starts where that one ends: the deal was closed lost or the customer churned, months have passed, and something in their world has changed.
Every pack is a one-time purchase. Browse the full shelf on the packs index.
The file is still on your desk
50 prompts to triage, time, and write the second approach — closed-lost deals, churned customers, dormant partners — delivered as a PDF you can run against your CRM this afternoon.
$19.99 one-time50 promptsInstant PDF downloadNo account neededCurated to close deals
