GenAI Market Research for Sales Proposals

The scenario: A sales team is preparing a pitch to a major sportswear company. Standard public research returns information the prospect already knows.

What they do: The team runs a 4-step AI research workflow: analyze the competitor, extract strengths and weaknesses, identify customer pain points from reviews and forums, and apply insights to the proposal. The research uncovers a competitor struggling with a supply chain issue not publicly known.

The result: The team positions their own robust supply chain as the key advantage and wins the contract.

A practical AI workflow for B2B sales — the prompts below run this play end to end, in Claude, ChatGPT, Gemini, or Copilot.

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