Demandbase Connections for Warm Introductions via Coworker Networks

The scenario: Cold sales pitches feel forced. If a friend, coworker, or acquaintance introduced the rep to someone, the prospect would be much more open to engaging.

What they do: The rep uses Demandbase Connections to expand their referral network using their own contacts and their coworkers' contacts. The platform matches against executives in its database enabling warm introduction requests.

The result: Importing LinkedIn, Gmail, or Outlook contacts increases response rate by 44–84%.

A practical AI workflow for B2B sales — the prompts below run this play end to end, in Claude, ChatGPT, Gemini, or Copilot.

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