AI-Powered Market Research for Sales Proposals

The scenario: A sales team is preparing a major pitch to a sportswear company. Standard competitive research surfaces only public information. The team needs something that differentiates the proposal.

What they do: The team runs a layered ChatGPT research sequence that uncovers a competitor struggling with a supply chain issue not widely publicly known.

The result: The team uses the insight to position their own robust supply chain as a key advantage in the proposal and wins the contract.

A practical AI workflow for B2B sales — the prompts below run this play end to end, in Claude, ChatGPT, Gemini, or Copilot.

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