USE CASE
The scenario: When a deal moves to "Proposal" stage, the AE needs a customized document referencing the client's specific situation. Writing from scratch takes 2–4 hours.
What they do: When the CRM opportunity stage changes to "Proposal," the workflow automatically pulls all deal data, generates a draft proposal, merges pre-approved legal clause templates, and routes the draft to the AE for review. The AE approves and the workflow sends via DocuSign.
The result: Proposal drafting drops from 2–4 hours to ~10 minutes of AI generation plus ~30 minutes of rep review.
A practical AI workflow for B2B sales — the prompts below run this play end to end, in Claude, ChatGPT, Gemini, or Copilot.
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