Library/Solution Framing, Demo & Proposal/Proposal Development/Write Problem Statement Section for Sales Proposal
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)

Write Problem Statement Section for Sales Proposal

Draft an empathetic, under-250-word problem statement that mirrors discovery language and quantifies the cost of the

About this prompt

This prompt generates the Problem Statement section of a sales proposal, structured to make the prospect feel understood while quantifying the business impact of their challenge. It is for AEs and AMs drafting proposals after discovery. Use it when you need to write a problem statement that goes beyond surface-level pain and addresses the root cause the prospect cares about.A weak problem statement restates what the prospect already knows without showing depth of understanding — and economic buyers notice immediately. This prompt generates a sub-250-word section that mirrors the prospect's own language, quantifies the cost or risk of the problem using the numbers they shared, addresses the root cause rather than just the symptom, and transitions naturally into a call to action. Paste your discovery notes into [PASTE NOTES] and any specific numbers the prospect shared into [METRICS]. The tone is set to empathetic and precise — this is not the place for feature talk or solution pitching, which belong in the next section. Use this prompt for formal proposals, not for email follow-ups or one-page summaries where a lighter touch is appropriate. For best results, include both the surface-level complaint the prospect articulated and any root-cause signals you picked up in the call — the AI will weave both into a statement that reads as if you were listening carefully rather than just taking notes.

The prompt

Write the Problem Statement section of a sales proposal for [CLIENT COMPANY]. This section should: 1. Mirror the client's own language from our discovery conversations 2. Quantify the impact of the pr
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Variables to replace

CLIENT COMPANY|PASTE NOTES|METRICS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, AM
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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