Library/Prospecting & Pipeline Creation/LinkedIn & Social Outreach/Write LinkedIn DM Referencing a Prospect's Post
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Write LinkedIn DM Referencing a Prospect's Post

Draft a LinkedIn message that opens with a specific insight from a prospect's post, then bridges to a relevant

About this prompt

This prompt helps SDRs, BDRs, and AEs write a LinkedIn message to a prospect triggered by something they posted, sharing a related perspective before moving to a question about how they're handling a challenge at their company. The message avoids any product mention. Use it when a prospect posts content in your area of expertise and you want to open a warm conversation before commercial outreach.Post-based LinkedIn outreach is the highest-signal cold touch available — the prospect has publicly announced a topic they care about, which gives you a genuine reason to reach out that isn't about you. This prompt generates a message to [PROSPECT NAME] that references a specific insight from their post about [POST TOPIC], adds a brief related perspective or experience from your side, and bridges to a question about how they're handling [CHALLENGE RELATED TO POST TOPIC] at [COMPANY] — without pitching [YOUR PRODUCT] at all. The output is designed to sound like a practitioner, not a vendor. Use this prompt when you have a real post to reference — a manufactured reference is easy to spot and immediately tanks credibility. For best results, send the message within 24 hours of the post going live to maximize relevance and likelihood of a response while the topic is still top of mind.

The prompt

I want to reach out to [PROSPECT NAME] based on a LinkedIn post they wrote about [POST TOPIC]. Write a LinkedIn message that: - References a specific, genuine insight from their post - Shares a brief
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Variables to replace

PROSPECT NAME|POST TOPIC|CHALLENGE RELATED TO POST TOPIC|COMPANY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR, AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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