Library/Meeting Prep & Discovery/Discovery Question Design/Write Discovery Questions That Quantify Cost of Inaction
TestedMeeting Prep & DiscoverySame-Day Use (under 30 min)

Write Discovery Questions That Quantify Cost of Inaction

Build sequenced discovery questions that quantify the cost of doing nothing across five impact dimensions.

About this prompt

This prompt helps AEs and SDRs build a discovery question bank that quantifies what the prospect loses by doing nothing, spanning wasted time, lost revenue, risk, customer experience, and team productivity. It returns open-ended questions, the metric each is meant to surface, and follow-up probes that push from vague to numeric answers. Use it in discovery when you need to build urgency on hard numbers rather than abstract pain.Deals stall when the cost of the status quo stays fuzzy, and this prompt gives you discovery questions engineered to put a number on inaction. You provide [PRODUCT OR SOLUTION], the [STAKEHOLDERS] involved, the suspected [CURRENT SITUATION / STATUS QUO], and your [CALL STAGE / TIME AVAILABLE]. It generates three to four open-ended questions for each of five impact dimensions, the quantified metric each question is meant to surface, a follow-up probe that pushes the prospect from a vague answer to a numeric one, an opening line to frame the cost-of-inaction conversation, and a flag for which questions to skip with early-stage or guarded buyers. Every question is tied to a measurable impact and sequenced so each builds on the prior answer. Use this in active discovery rather than a first cold call, where probing for hard numbers lands as premature. Set [CALL STAGE / TIME AVAILABLE] honestly so the output respects how guarded the buyer is and how much room you actually have.

The prompt

You are an expert B2B sales strategist helping a seller complete this task: build discovery questions that quantify the cost of the prospect doing nothing. CONTEXT TO FILL IN - Product or solution: [P
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Variables to replace

PRODUCT OR SOLUTION | STAKEHOLDERS | CURRENT SITUATION / STATUS QUO | CALL STAGE / TIME AVAILABLE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE,SDR
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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