Library/Solution Framing, Demo & Proposal/Competitive Positioning in Solutions/Write Competitive Differentiation Talking Points for Deal
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)
About this prompt
This prompt helps AEs and sales engineers build competitive positioning tailored to a specific account's evaluation context. It produces three differentiation talking points and names the most likely competitor in the deal alongside your primary advantage over them. Use it in the evaluation stage when you know enough about the account's needs to go beyond generic competitive messaging.Generic competitive decks lose deals — buyers evaluate vendors against the specific problems they're trying to solve, not a feature matrix. This prompt is designed as the fifth step in a multi-stage account planning sequence; it takes what you know about [COMPANY] and their likely evaluation process and produces targeted differentiation talking points for [OUR PRODUCT] grounded in that account's context. It also surfaces the most probable competitor in this deal and your clearest advantage over them for this specific buyer. Customize [FILL IN COMPANY] with everything you know about their priorities, technical environment, and evaluation criteria; the more account-specific detail you provide, the less generic the output. Use this prompt late in discovery or entering evaluation — earlier in the cycle, broad solution framing works better than direct competitive positioning, which can feel premature and trigger defensiveness. If you're running a displacement deal against an incumbent, pair this output with an objection-handling prompt to cover switching cost pushback before it surfaces in a final presentation.The prompt
You are a B2B sales strategist. Given what we know about [FILL IN company] and their likely evaluation process, produce 3 differentiation talking points that position [FILL IN our product] as the supe
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Variables to replace
FILL IN COMPANY | FILL IN OUR PRODUCT
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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