Library/Solution Framing, Demo & Proposal/Competitive Positioning in Solutions/Write a 'Why Us vs. Competitor' Section for a Sales Proposal
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)
About this prompt
This prompt writes the competitive differentiation section of a sales proposal, comparing your solution against a named competitor on four to five criteria derived from discovery. It acknowledges the competitor as a legitimate option, presents each criterion with evidence-backed reasoning for why your solution wins, includes at least one proof point or quote, and closes with a summary statement anchored to the client's stated decision factor. Use it when preparing a written proposal where you know who else is in the evaluation.A competitive section in a proposal that dismisses the other vendor reads as insecure and loses credibility with buyers who have already seen a solid alternative demo. This prompt builds a section that opens by acknowledging [COMPETITOR] as a legitimate choice, then works through four to five criteria the client specifically raised in discovery — not generic feature comparisons. For each criterion, it explains why your solution wins with evidence: a customer result, a unique capability, or a methodology differentiator. At least one criterion includes a direct quote or proof point to anchor the section in reality rather than assertion. The closing summary statement is written specifically for the client's stated decision factor, not a generic competitive wrap-up. Fill in [COMPETITOR], [CLIENT COMPANY], [WHAT YOU LEARNED IN DISCOVERY] for the relevant criteria, your key [ADVANTAGES], and the competitor's honest [STRENGTHS] — the last input matters because a section that ignores the competitor's real strengths will fail with any buyer who has done their homework. For best results, write the criteria list before running the prompt, drawing directly from questions the client asked or concerns they raised during evaluation.The prompt
Write a 'Why Us vs. [COMPETITOR]' section for a sales proposal to [CLIENT COMPANY]. This section should:
1. Acknowledge [COMPETITOR] as a legitimate option — don't dismiss them
2. Present a side-by-si
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Variables to replace
COMPETITOR|CLIENT COMPANY|WHAT YOU LEARNED IN DISCOVERY|LIST|BE HONEST
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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