Library/Outreach & Messaging/Follow-Up & Multi-Touch Sequences/Write a Value-Add Follow-Up After Sending a Proposal
TestedOutreach & MessagingQuick Win (under 10 min)

Write a Value-Add Follow-Up After Sending a Proposal

Draft a proposal follow-up that adds new value, references the send, and closes with a clear ask to move forward.

About this prompt

This prompt drafts a follow-up email for a prospect who received a proposal and hasn't responded, structured around adding something new rather than just 'checking in.' It references the original proposal, introduces a relevant insight or proof point, and ends with a low-friction ask to move forward. Use it when your standard proposal follow-up isn't generating responses.Proposal follow-ups that say 'just following up on the proposal I sent' generate radio silence because they add no new reason to respond. This prompt takes your [proposal context], [what was discussed in the meeting], [what the expected next step was], and generates a follow-up that references the proposal specifically, adds a new piece of value (a relevant case study, a data point tied to their stated concern, or a clarification of a point from the proposal), and closes with a clear, binary ask that's easy to say yes or no to. Use this over a generic re-engagement email when you've already sent the proposal and need to generate a response without sounding like you're just chasing. Tip: the 'something new' in the follow-up is the most critical element — a restatement of your proposal with a different subject line is still just a restatement; an unexpected piece of proof or a new framing of their problem gives them a genuine reason to reply.

The prompt

Write a follow-up email to [PROSPECT] who received my proposal [X DAYS] ago. Proposal included: [WHAT YOU SENT] Next step discussed: [WHAT WAS SUPPOSED TO HAPPEN] Write an email that: - References t
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Variables to replace

PROSPECT|X DAYS|WHAT YOU SENT|WHAT WAS SUPPOSED TO HAPPEN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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