Library/Outreach & Messaging/First-Touch & Cold Outreach/Write a Steve Jobs-Style Brutally Direct Cold Email
TestedOutreach & MessagingSame-Day Use (under 30 min)

Write a Steve Jobs-Style Brutally Direct Cold Email

Draft a cold email under 75 words with short declarative sentences, no jargon, and high conviction about your product.

About this prompt

This prompt produces a cold email under 75 words in Steve Jobs's communication style — short declarative sentences, no corporate language, high emotional intensity, and a product-as-hero framing that conveys conviction. Use it when your signal is strong and your product genuinely is the superior option — the style falls flat if the underlying claim isn't credible. Best for AEs and SDRs selling category-defining products to innovation buyers.The Jobs style works because it projects absolute confidence without a single superlative or adjective — declarative sentences that state facts and let the reader draw conclusions. This prompt generates a cold email that opens with a signal that triggered the outreach, uses short punchy sentences with no 'hope this finds you well' or corporate filler, treats the product as the undeniable hero, and creates urgency through clarity rather than manipulation. Input the prospect's name, title, and company, the trigger that prompted outreach, what you sell, and your key differentiator that positions you as genuinely superior to the alternative. The differentiator has to be real and specific — 'we're better' is not a differentiator. Use this when you have a clear, defensible claim of superiority on a dimension the prospect demonstrably cares about. If your positioning is more nuanced than that, a different style serves better.

The prompt

Write a cold email in the Steve Jobs tonality. Context: - Prospect: [NAME], [TITLE] at [COMPANY] - Signal: [WHAT TRIGGERED THIS OUTREACH - FUNDING, HIRE, PRODUCT LAUNCH] - My product: [WHAT YOU SELL]
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Variables to replace

NAME | TITLE | COMPANY | WHAT TRIGGERED THIS OUTREACH - FUNDING, HIRE, PRODUCT LAUNCH | WHAT YOU SELL | WHY YOU'RE SUPERIOR TO ALTERNATIVES

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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