Library/Outreach & Messaging/Referral & Warm Outreach/Write a Referral Request Email to a Current Customer
TestedOutreach & MessagingSame-Day Use (under 30 min)
About this prompt
This prompt generates a referral request email to a current customer using Sam McKenna's methodology — leading with a specific outcome they achieved, asking for a named or profiled introduction, and offering a pre-written forwardable blurb to reduce friction. It's designed for AEs, AMs, and CSMs who want to build referral pipeline from existing accounts. Use it after a positive QBR, a success milestone, or recent positive feedback from the customer.Referral requests fail when they're vague, feel self-serving, or create work for the customer. This prompt structures the ask around the customer's result first, making the email feel like a logical extension of their success rather than a favor. Fill in [customer name] and [customer company] with the contact's details, [specific positive outcome they achieved] with a concrete, quantified result (percentage improvement, time saved, revenue impacted), and [target prospect profile/company] with the specific type of person or company you want to meet — the more specific, the easier it is for the customer to match. The output includes a gratitude-and-result opener, a two-sentence targeted ask, an offer to provide a forwardable intro snippet, and a no-pressure close. The [specific positive outcome] field is where this prompt earns its value — a generic 'glad you're seeing success' opener produces a generic ask; a specific metric produces a specific referral. Send this only after a recent positive interaction, not at renewal time when the request can feel transactional. Always follow through on the forwardable snippet offer within 24 hours of a positive response.The prompt
Use Case: To proactively ask a satisfied current customer for a referral to a new prospect in their network. Input Required: [customer name], [customer company], [specific positive outcome they achiev
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Variables to replace
CUSTOMER NAME | CUSTOMER COMPANY | SPECIFIC POSITIVE OUTCOME THEY ACHIEVED | TARGET PROSPECT PROFILE/COMPANY | YOUR INPUTS HERE | YOUR NAME
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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