Library/Solution Framing, Demo & Proposal/Proposal Development/Write a Proposal Pricing Section That Closes
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)

Write a Proposal Pricing Section That Closes

Generate a proposal pricing section that presents the investment clearly and makes the decision feel obvious.

About this prompt

This prompt creates a pricing section for a B2B proposal that presents the investment clearly, immediately anchors it against value and competitive alternatives, and closes with a logical summary that makes proceeding feel low-risk. It's designed to replace the standard pricing table with a narrative that does selling work. Use it when proposals are getting stuck at the pricing page.Most proposal pricing sections are tables with no narrative context — this prompt generates a section that leads with the investment, anchors it immediately against the business value it creates, compares it to the cost of the status quo or competitive alternatives, and ends with a summary that restates the ROI case in plain language. Fill in the specific price, the prospect's primary ROI metric, and one or two competitive context points for output that reads like a confident recommendation rather than a take-it-or-leave-it quote. Use this section in proposals where price is the primary decision factor — not as a replacement for the full ROI business case, but as the closing argument once the case has been made.

The prompt

Write the pricing and investment section of a proposal for [PROSPECT] that makes the decision feel obvious. The section should: 1. Present the investment clearly — no hidden fees, no ambiguity 2. Imme
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Variables to replace

PROSPECT|AMOUNT|METRICS FROM DISCOVERY|MONTHLY COST OF PROBLEM|WHAT YOU OFFER

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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