Library/Outreach & Messaging/Thought Leadership & Social Content/Write a LinkedIn Post That Builds Seller Authority
TestedOutreach & MessagingQuick Win (under 10 min)

Write a LinkedIn Post That Builds Seller Authority

Generate a practitioner-led LinkedIn post that builds credibility with prospects without pitching your product.

About this prompt

This prompt helps AEs and founder-led sellers draft LinkedIn content that positions them as a credible voice in their market — without reading like a product ad. Use it when you want to stay visible to prospects between touchpoints or warm up a cold outreach sequence. It's built for reps who want to create authority-building content consistently but don't know where to start.Consistent LinkedIn presence compounds over time — prospects who recognize your name before a cold call convert at higher rates, and inbound leads from content cost nothing. This prompt produces a structured LinkedIn post built around a genuine sales insight, use case, or practitioner observation that adds value without promoting your solution. It follows a storytelling arc — hook, specific insight, practical takeaway — that performs well in B2B feeds. There are no hard [VARIABLES] in the prompt, but you should provide your industry vertical, a specific topic or deal scenario you've observed recently, and the audience you're targeting (SDRs, CFOs, procurement leaders, etc.) to get a post that sounds like you. Use this for pre-prospecting content, not for mid-deal nurture — prospects in active evaluation are reading your emails, not your LinkedIn feed. For best results, paste in a real observation from a recent deal or prospect conversation; posts grounded in specific details consistently outperform generic takes.

The prompt

You are a personal-branding strategist for B2B sellers, building me a focused personal-branding plan that generates pipeline and credibility - not vanity followers. Context: - My role and what I sell:
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Variables to replace

ROLE + OFFER, E.G., ENTERPRISE AE SELLING CYBERSECURITY | TARGET AUDIENCE, E.G., CISOS AT MID-MARKET HEALTHCARE | CHANNELS, E.G., LINKEDIN, INDUSTRY SLACK, EVENTS | CURRENT STATE, E.G., 500 LINKEDIN FOLLOWERS, POST RARELY | HOURS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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