Library/Outreach & Messaging/LinkedIn & Social Messaging/Write a LinkedIn DM Sequence for a Prospect
TestedOutreach & MessagingSame-Day Use (under 30 min)

Write a LinkedIn DM Sequence for a Prospect

Build a 5-touch LinkedIn DM sequence that converts connections into conversations without feeling pushy or spammy.

About this prompt

This prompt builds a five-message LinkedIn DM sequence for SDRs, BDRs, and AEs targeting a specific prospect. It includes connection request copy, initial value-first messages, a content share, a soft ask, and a direct ask or breakup message — all under 500 characters for mobile readability. Use it when you want to run a structured outreach sequence on LinkedIn rather than sending one-off messages. Fill in the prospect's name, role, company, connection status, and outreach context before running.LinkedIn DMs fail more often than email because most reps treat them like email — too long, too pitchy, too fast. This prompt builds a five-touch sequence calibrated for the platform: each message is under 500 characters for mobile, there are no calendar links in the first touch, and the sequence builds rapport before asking for anything. The key inputs are the prospect's name, role, company, and current connection status — first, second, or third degree — because the approach differs based on whether you're already connected. Include the reason for outreach and any mutual connections if relevant. Use this for LinkedIn-first outreach when you have a prospect who's more active on the platform than in email; for prospects where email is the primary channel, start with the cold email prompt and use LinkedIn as a secondary touch. The sequence design assumes a 14-day cadence.

The prompt

LinkedIn DMs have lower response rates than email. Get sequences designed for the platform. Tell me about your prospect. I'll write a DM sequence. PROSPECT: ● Name: [NAME] ● Role: [TITLE] ● Company: [
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Variables to replace

NAME | ROLE/TITLE | COMPANY | CONNECTION DEGREE | TRIGGER | OFFER | MUTUAL CONNECTIONS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR, AE
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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