Library/Outreach & Messaging/LinkedIn & Social Messaging/Write a LinkedIn DM After a Prospect Publishes an Article
TestedOutreach & MessagingQuick Win (under 10 min)

Write a LinkedIn DM After a Prospect Publishes an Article

Draft a LinkedIn DM that references a specific insight from a prospect's long-form article and opens a conversation.

About this prompt

This prompt creates a LinkedIn message for a prospect who published a long-form article — one that demonstrates you read it closely, adds a substantive reaction, and proposes a conversation without making an immediate pitch. It's designed for high-value accounts where demonstrating genuine interest is worth the extra effort. Use it as part of a content-engagement outreach strategy for senior buyers who publish regularly.Long-form LinkedIn articles represent a significant investment by their authors — a message that shows you actually read and engaged with the ideas signals a different level of respect than a generic cold outreach. This prompt generates a DM that cites a specific insight (not just the topic), adds your own perspective or a question it prompted, and connects the thread to a reason to talk. The connection to your solution stays light in the first message — the goal is a reply, not a conversion. Fill in the article topic, the specific insight you're referencing, your genuine reaction or question, and a natural bridge to why a 15-minute conversation would be useful. Best used for senior IC or executive targets who are active content creators on LinkedIn.

The prompt

Write a LinkedIn DM to [PROSPECT NAME] who published a long-form LinkedIn article about [TOPIC]. The message should: 1. Reference a specific insight from the article (not just 'great article') 2. Add
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Variables to replace

PROSPECT NAME|TOPIC|RELATED AREA

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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