Library/Outreach & Messaging/First-Touch & Cold Outreach/Write a Jeff Bezos-Style Customer-Obsessed Cold Email
TestedOutreach & MessagingDeep Work (30+ min)
About this prompt
This prompt produces a cold email under 100 words in the Jeff Bezos writing style — starting with the prospect's customer's problem rather than the prospect's own, using mini-narrative structure, weaving data naturally, and showing long-term thinking. Use it when selling to companies where customer experience or end-user outcomes are the most compelling angle. Best for AEs and SDRs selling into product, customer success, or operations roles.The Bezos approach works because it reframes the conversation from 'here's what I sell' to 'here's what your customers are experiencing that you might be missing.' This prompt generates a cold email that opens with the prospect's customers' problem — not the prospect's internal challenge — uses a brief narrative arc, incorporates data to reveal a gap between the prospect's stated values and current capabilities, and frames the conversation around long-term outcomes rather than quick wins. Input the prospect's name, title, company, their customers' problem, what you sell, and how your solution benefits the prospect's end users. Use this when selling tools that impact customer-facing teams, customer experience metrics, or downstream outcomes the prospect cares about publicly. The customer-obsession framing is also effective when you're selling to a company that markets itself on customer centricity — use their own language as the opening hook.The prompt
Write a cold email in the Jeff Bezos tonality. Context: - Prospect: [NAME], [TITLE] at [COMPANY] - Their customer's problem: [WHAT THEIR CUSTOMERS STRUGGLE WITH] - My product: [WHAT YOU SELL] - How we
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Variables to replace
NAME | TITLE | COMPANY | WHAT THEIR CUSTOMERS STRUGGLE WITH | WHAT YOU SELL | THE OUTCOME FOR THEIR END USERS
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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