Library/Solution Framing, Demo & Proposal/Proposal Development/Write a Complete Proposal and Sales Materials Suite
TestedSolution Framing, Demo & ProposalDeep Work (30+ min)

Write a Complete Proposal and Sales Materials Suite

Generate value propositions executive summaries proposals ROI justifications pitch decks demo scripts and one-pagers.

About this prompt

This comprehensive prompt covers the full sales document toolkit: value propositions (one-sentence, elevator pitch, persona-specific, deal-specific), executive summaries, full proposal outlines, ROI justifications, business case one-pagers, pitch deck outlines, customer-specific deck customization, demo scripts, product one-pagers, case study outlines, competitor comparison sheets, pricing presentations, premium pricing justification, and proposal follow-up emails.This is the go-to prompt when you need to produce written sales materials — it covers everything from a 30-second elevator pitch to a full proposal package. Use the executive summary module for late-stage proposals where the EB will only read the first page; use the ROI justification when you need to build a financial case before presenting pricing; use the demo script when you're preparing for a persona you haven't demoed to before. The pitch deck customization module is one of the most valuable for enterprise deals — it tells you which slides to keep, which to customize with the prospect's language, and which to remove entirely based on what they've said they care about. For the business case one-pager, fill in the format for internal champion use — it needs to stand alone when your champion presents it without you in the room. One tip: for value prop work, generate the persona-specific version before the general version — the specificity you develop for individual personas usually improves the broader messaging.

The prompt

Build an ROI justification for [PRODUCT] for [PROSPECT]. Our price: [AMOUNT] Their current situation: [WHAT THEY DO TODAY] What we'll improve: [METRICS] Calculate and present: 1. Current costs (the st
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Variables to replace

PRODUCT | PROSPECT | AMOUNT | WHAT THEY DO TODAY | METRICS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Sales Manager, Founder-Led Seller
DifficultyAdvanced
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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