Library/Account Research & Buyer Intelligence/Competitive Intelligence/Write a Competitive Positioning Statement
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Write a Competitive Positioning Statement

Create a factually defensible positioning statement that differentiates you from competitors.

About this prompt

This prompt builds a competitive positioning statement for AEs, Sales Engineers, and Sales Managers who need to articulate clearly how they differ from one or more specific competitors. It produces a sub-75-word statement, a unique position to own, proof points needed, and guardrails on what claims to avoid. Use it when building a competitive battlecard, preparing for a deal where a specific competitor has been mentioned, or refreshing your team's messaging. Fill in your company, who you help, the competitor, and your key differences.Competitive positioning that works doesn't trash the competitor — it defines a territory that the competitor can't credibly claim. This prompt produces a concise positioning statement under 75 words, a clear articulation of the unique position you can own, the proof points you need to back your claims, and a list of claims to avoid that could backfire or invite pushback. The core inputs are your company, who you help, the competitor's approach, and your approach. For crowded markets with multiple competitors, the prompt can map each competitor's position and identify the gap your product occupies. Use this for messaging work and battlecard development; for in-deal objection handling against a specific competitor, use the competitive battlecard prompt instead which produces the full head-to-head kit.

The prompt

Create a clear, memorable positioning statement that differentiates you from specific competitors without trash-talking. Tell me about your product and competitors. I'll craft positioning that's factu
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Variables to replace

YOUR COMPANY | WHO | COMPETITOR(S) | THEIR APPROACH | YOUR APPROACH | BENEFIT | COMPETITOR A | HOW THEY POSITION | COMPETITOR B | COMPETITOR C | LIST

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Engineer, Sales Manager
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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