Library/Outreach & Messaging/First-Touch & Cold Outreach/Write a Cold Email in Steve Jobs Style
TestedOutreach & MessagingQuick Win (under 10 min)

Write a Cold Email in Steve Jobs Style

Generate a short, direct cold email using Jobs-style clarity — no jargon, no filler, just the essential insight.

About this prompt

This prompt writes a cold email using Steve Jobs' communication principles — ruthless brevity, one core idea, unexpected specificity, and a question that reframes rather than pitches. It produces an email that's harder to write than a longer one but more likely to be read. Use it for high-priority prospects where standing out matters most.Steve Jobs' communication style was characterized by the absence of everything non-essential — no hedge words, no excessive qualification, no 'I hope this finds you well.' This prompt applies those principles to cold outreach: one sentence on what the prospect is dealing with, one sentence on what exists as an alternative, and a question that makes them think rather than a request that asks them to commit. Fill in the prospect's name and title, what you know about their situation, your product, and your key differentiator for an email that reads as confident rather than pushy. This style demands quality over quantity — use it for your top-tier accounts rather than high-volume campaigns, and expect it to generate fewer but higher-quality conversations.

The prompt

Write a cold email in the Steve Jobs style. Context: - Recipient: [NAME, TITLE at COMPANY] - Their situation: [WHAT YOU KNOW ABOUT THEM] - My product: [WHAT I'M SELLING] - Key differentiator: [WHAT M
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Variables to replace

NAME, TITLE AT COMPANY|WHAT YOU KNOW ABOUT THEM|WHAT I'M SELLING|WHAT MAKES IT SPECIAL

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR,BDR,AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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