Library/Channel, Partner & Indirect Sales/Co-Marketing & Demand Generation/Write a co-marketing brief that produces pipeline
TestedChannel, Partner & Indirect SalesSame-Day Use (under 30 min)
About this prompt
This prompt helps partner and channel managers write a co-marketing brief built around the pipeline mechanism most joint campaigns forget. It spells out the division of labor and the path from attended to in-pipeline before the event runs. Use it when planning a joint webinar, event, or co-branded campaign you need to produce revenue.Co-marketing activities reliably generate a nice attendee list and zero pipeline because the conversion path gets designed after the event, if at all. This prompt builds a shareable joint brief that puts the pipeline mechanism first and assigns clear owners so neither side under-delivers. You provide the PARTNER and the fit, the activity (WEBINAR / EVENT / CAMPAIGN), the shared audience, the combined value prop (WHAT WE OFFER TOGETHER THAT'S BETTER THAN EITHER ALONE), what each side brings (OUR ASSETS / AUDIENCE vs. THEIRS), and the pipeline goal (TARGET — leads, opps, revenue). It returns the premise built on combined value, the single audience message, an explicit division of labor, the conversion mechanism from attendee to opportunity, a coordinated promotion plan, and an attribution split to avoid a credit dispute. This is distinct from a general campaign brief — use it specifically when two parties share the work and the risk is resentment or a missing handoff. Be concrete in the combined-value-prop field, because if 'us-together' doesn't beat 'us-alone,' the prompt will tell you the campaign won't land.The prompt
I'm planning a co-marketing activity with a partner — [joint webinar / event / co-branded campaign] — and most of these generate a nice attendee list and zero pipeline. Build me a joint campaign brief
Copying the full text is Pro.
Variables to replace
JOINT WEBINAR / EVENT / CO-BRANDED CAMPAIGN | PARTNER, THE FIT | WEBINAR / EVENT / CAMPAIGN | WHO WE'RE BOTH TRYING TO REACH | WHAT WE OFFER TOGETHER THAT'S BETTER THAN EITHER ALONE | OUR ASSETS / AUDIENCE VS. THEIRS | TARGET — LEADS, OPPS, REVENUE
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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