Library/Prospecting & Pipeline Creation/Cold Calling & Voicemail/Write a 3-Touch Trigger-Based Cold Sequence for One Prospect
TestedProspecting & Pipeline CreationQuick Win (under 10 min)
About this prompt
This prompt produces a three-touch cold outreach sequence — two emails and a LinkedIn message — personalized to a specific prospect using a real trigger or signal. It's built for SDRs, BDRs, and AEs reaching out to net-new logos where a timely signal creates a credible reason to contact. Use it when you have a specific trigger and want outreach that references it meaningfully rather than as a throwaway opener.Cold outreach that references a trigger only in the subject line isn't personalized — it's lazy. This prompt builds a sequence where the trigger shapes the message logic across all three touches, so the ask feels relevant at each step. Fill in PROSPECT NAME and COMPANY NAME to anchor the sequence to a real target, TRIGGER OR SIGNAL to give the outreach its credible hook (job posting, funding round, leadership change, etc.), and PRODUCT VALUE PROP to connect your solution to what the signal implies about their current priorities. The output includes subject lines, body copy for each touch, and a CTA calibrated to the relationship stage at each step. Use this sequence for cold-to-warm accounts where you have a real signal — if the account is fully dark with no trigger, a more generic persona-led sequence will serve you better. Make TRIGGER OR SIGNAL as specific as possible — a direct quote from a press release or the exact job title they're hiring for beats a vague reference to recent news.The prompt
You are a field sales expert who has handled thousands of cold calls in [FILL IN industry]. Create a complete cold call script for [FILL IN target role] at [FILL IN company type] that includes: (1) a
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Variables to replace
FILL IN INDUSTRY|FILL IN TARGET ROLE|FILL IN COMPANY TYPE|FILL IN VALUE PROP
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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