Library/Prospecting & Pipeline Creation/Cold Email & Outbound Writing/Write a 3-Email Cold Outreach Sequence by Persona
TestedProspecting & Pipeline CreationSame-Day Use (under 30 min)
About this prompt
This prompt produces a three-email cold sequence for SDRs and BDRs targeting a specific persona, following a structured progression: Email 1 leads with a research observation and asks for hypothesis validation, Email 2 quantifies the business impact of the problem from the persona's perspective, and Email 3 closes with social proof. Each email is under 100 words, written at a grade-6 reading level with no filler words.Three-touch sequences fail when each email is a variation of the same message — this prompt builds progression into each touch so the sequence tells a story. Email 1 opens with a specific research observation about the prospect's industry or role and proposes a hypothesis about a challenge they face, asking only for validation (not a meeting). Email 2 assumes they have the problem and quantifies the business impact from their perspective — what it costs them in their own terms. Email 3 introduces social proof (a similar company that solved this) and makes a small, low-commitment ask. All three emails follow hard rules: 100 words maximum, grade-6 reading level, 2-3 word subject lines that look like internal emails, one question at the end only. Use this when building an outbound sequence for a new persona you haven't messaged before, or when your current sequence response rates have flattened. For best output, provide a real research observation from your ICP research rather than a generic claim.The prompt
Your task is to write a sequence of 3 cold emails to the persona of a company, following specific rules and a given structure. The rules for writing the cold emails are: - Subject line should be 2-3 w
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Variables to replace
PERSONA | COMPANY RESEARCH
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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