Library/Solution Framing, Demo & Proposal/Competitive Positioning in Solutions/Why Us Section Three Differentiators Proof Point
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)

Why Us Section Three Differentiators Proof Point

Generate a proposal 'Why Us' section with three distinct differentiators, each backed by a concrete proof point.

About this prompt

This prompt produces the competitive differentiation section of a proposal, structured around three specific reasons to choose your solution over alternatives, each paired with a relevant proof point — case study, metric, or third-party validation. It's built for AEs and sales engineers writing proposals where a competitor is actively in the deal. Use it after discovery, when you know the prospect's top evaluation criteria and who else is on the shortlist.

The prompt

Write a "Why [FILL IN Our Company]" section for a proposal that includes: (1) 3 specific differentiators relevant to this deal (not generic company claims), (2) one relevant customer proof point (same
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Variables to replace

FILL IN OUR COMPANY | FILL IN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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