Library/AI-Era / Emerging Sales Work/Sales Playbook Building/Value Proposition Canvas Builder
TestedAI-Era / Emerging Sales WorkDeep Work (30+ min)

Value Proposition Canvas Builder

Map your solution's gains, pain relievers, and products directly against your ICP's jobs-to-be-done, challenges, and desired outcomes.

About this prompt

This prompt generates a structured Value Proposition Canvas that aligns your solution's offerings against your ideal customer profile's functional, emotional, and social jobs, pains, and desired gains. It's built for AEs, sales directors, founders, and sales managers who need to sharpen their messaging before prospecting or entering a new segment. Use it during pre-prospecting when you're building a new territory play or refining your pitch for a specific buyer persona.

The prompt

**Role**: Expert-Level Business Strategist **Goal**: Develop a Value Proposition Canvas to clearly align the value your product or service offers with the needs, pain points, and goals of your Ideal C
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Variables to replace

LIST FUNCTIONAL, EMOTIONAL, AND SOCIAL JOBS. | LIST KEY CHALLENGES AND RISKS. | LIST DESIRED OUTCOMES AND BENEFITS. | LIST THE OFFERINGS THAT ADDRESS THE ICP'S NEEDS. | LIST FEATURES OR BENEFITS THAT ALLEVIATE CHALLENGES. | LIST ENHANCEMENTS OR OUTCOMES THAT ADD VALUE.

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Director, Founder-Led Seller, All Roles
DifficultyAdvanced
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryAI-Era / Emerging Sales Work
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