TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Validate Champion Strength Using Three-Part Criteria

Score a contact against power, access, and will criteria with next-step guidance if they fail the champion test.

About this prompt

This prompt helps AEs assess whether a deal contact is a true champion or a friendly contact who won't actually move the deal. It evaluates the contact against three required criteria — power, access, and will — plus five behavioral tests, then gives specific guidance on what to do if the contact falls short. Use it during evaluation when you're trying to decide how much to rely on a single internal contact.Misidentifying a champion is one of the most common reasons deals slip or die late-stage. This prompt provides a structured framework for assessing whether your contact actually meets the three-part definition: can they influence the decision, can they get you to the economic buyer, and are they actively selling internally when you're not in the room. Fill in [WHO], [TENURE], [CONNECTION], [ACTIONS], and [COMMITMENTS] with specifics from your deal notes — the quality of the assessment depends entirely on the accuracy of what you provide. The five behavioral tests (does the contact give you information you couldn't get elsewhere, coach you on how to win, take personal risk by advocating, arrange access to power, and tell you the hard truth about your position) are designed to surface a contact who is supportive but passive. If the contact fails the evaluation, the prompt outputs a concrete plan for building a real champion elsewhere in the account, including where to look and what questions to ask. Use this prompt at mid-to-late evaluation stage, not in early discovery — at that point you're still identifying who the key players are. This prompt is distinct from the champion development plan prompt (0028); run this one first to assess what you have, then use the development plan if you need to build a new champion.

The prompt

Validate if my contact is a true champion. Contact details: ● Name and title: [WHO] ● Time in role: [TENURE] ● Relationship with EB: [CONNECTION] ● What they've done for us: [ACTIONS] ● What they've s
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Variables to replace

WHO|TENURE|CONNECTION|ACTIONS|COMMITMENTS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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